Standing apart from competitors, engaging with potential new customers and building loyalty with existing clients is a primary goal of building brand equity. Central to this is defining and differentiating your brand in ways that are meaningful and motivational to your audience of clients and potential customers. This may sound easy, but usually it is…
Does your social media strategy for 2021 include adding Pinterest? It should. Pinterest is a hybrid search engine/social network that aims to take their users on the complete buyer journey from research to purchase. Predominantly a visual platform, images link to your website or blog. With over 200 million Pinterest users worldwide, the growth potential…
Traditionally, financial advisors relied on word of mouth for referrals, but the proliferation of social media, combined with pandemic restrictions, has made an online presence essential. Since potential and current clients are unable to meet with advisors in person, they are seeking out personalized content, marketing, and ways to connect online. There are several goals…
‘Tis the season for brand awareness. In the jumble of #Thankful and #Falalalala posts it’s important to keep true to your brand’s awareness needs and goals. Not every brand needs to be in all the online spaces this season. Our Troupe of experts have put together a chorus of marketing and advertising blogs to help…
This year has sure posed its challenges. The pandemic and events of 2020 have caused a number of changes to the core fundamentals of everyday life. This year also brought changes to the world of cyber security and information assurance. Remote work and school have brought about a new area of focus and concern for…
Here are some ways to prepare your online retail business to capture holiday shoppers. Get Started On Your Holiday SEO Promotions As Soon As Possible You will want to be prepared for the holiday shopping season to begin on Black Friday and Cyber Monday so make sure that you have special offers, coupons, and targeted…
2020 is one for the books and it isn’t over yet. According to Pinterest’s Holiday 2020 Report, people started planning for the holidays months earlier than normal, beginning as early as April. As they put it, “people are looking forward to looking forward.” With so many restrictions on social interactions and travel, it’s no wonder…
Pinterest boards are a dynamic way to organize your pins and repins. If you follow the recommended 10-25 pins a day, your pins will need to be organized! Your Pinterest boards are a great place to showcase your brand. You can organize pins by category, purpose, or audience. Here are a few tips to unlock…
Starting a business can be overwhelming and exciting all at the same time. One of the most important things on your never-ending to-do list is establishing your logo and brand. Choosing the right logo for your company is fundamental. It’s important to get it right the first time; rebranding is time-consuming and costly. Here are…
There are many definitions for public relations (PR) floating around, the Public Relations Society of America defines it as, “a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” Think of it as earning people’s attention and trust and maintaining your brand’s reputation with the public. It is reputation management, and…