Shakespeare once said, Or at least that’s what Shakespeare would have said if he was a brand manager. Either way, it’s solid advice, especially for social media marketing. As social media platforms multiply constantly, brand managers are now responsible for keeping a consistent brand voice across the board, no matter what the platform. How do…
Company logos and visual identity systems are created to generate brand recognition while reinforcing the character of a brand. The expression of brand character is reflected in the color palette of the brand, which is codified in the style guide. That’s pretty much old school “Branding 101”. But whoa… brand color selection is not so…
Date:March 31, 2015 Contact:Lynsie Slachetkalynsie@ajuxt.com OMAHA, NE.— aJuxt Media Group today announced that one of its SEO technicians has earned her certification with Google AdWords. Tina Oliver underwent extensive training and had to pass multiple exams showcasing her knowledge of Google advertising best practices, online advertising and account management. Her level of expertise will greatly benefit…
I get it. You want to work in social media marketing. So does everyone else. On LinkedIn alone, there are 5 million people claiming to be experts in the field. The good news? Job prospects have grown exponentially over the last five years — by 1,357 percent, to be exact. But how do you make…
Love is in the air! In February, those in the wedding industry can look forward to all of the new business coming their way. Lots of couples are sharing their engagement news on social media, so why shouldn’t the wedding business industry use social media to gain clients as well? But how to do that…
When a brand loses it connection with its customers, company or constituencies, the solution most often recommended is a “Re-branding” program. The re-branding starts with “discovery” research into the brand’s current perception (both internal and external), attributes, benefits, values and utility, which provide insights then leading to the desired brand positioning. Usually, the next steps…
My 2015 New Year’s work resolution is to stop telling everyone they rock, but that catch phrase is really fitting for infographics this year. Infographics can be an effective and versatile visual tool to help increase your blog’s ROI – that’s return on investment, not Rock On Internet! These customized, content-delivery visuals are designed to…
When I was in college as a history major, research meant hours in the bowels of the campus library, sifting thru pages of information and taking pages of tedious notes because who was going to waste their laundry quarters on the photo copy machine? Research today is much different, and a lot easier! Yet sometimes…
Graphic art can be a copycat industry. With over 13 years of design experience, I have found small businesses run the risk of looking dated very quickly when they want a style or logo color to match what is “HOT” for the moment. Last year’s shade of green will be the bell bottoms of the…
Will Your Brand Voice Sound Off-Key This Holiday Season? In the online social world, establishing a brand voice is essential to ensure that written words correctly express the persona and unique characteristics of a brand in a style and tone that its target audience relates and responds to. This is all good if your customers…