New Year, New You is the mantra of people shaping up different aspects of their lives at the start of the year. From updating their eating and exercise habits to decluttering the house or committing to a new hobby, the new year always motivates people to press the refresh button on their lives. But what…
For an interactive web designer, “the fold” is an infamous piece of digital jargon which has been the central focus of many creative briefs and design reviews. As we move into the future of online space, is the fold still relevant? The short answer: Sort of. What is “the fold”? The fold originated as a…
Client events are a great way for businesses to connect with their customers face-to-face and build brand recognition. Creating a successful event requires a lot of planning and attention to every small detail that will build lasting, positive memories of your business and brand. As an event planner helping a business client organize and carry…
“Great things in business are never done by one person. They’re done by a team of people.” -Steve Jobs Whether you’re a one-person marketing department or you lead a skilled marketing team, there comes a time when working with an outside media agency is the smart move. A (not) so difficult choice We’ve all been…
When it comes to online content publishing, WordPress powers nearly one-third of the websites you and your customers visit each day. With its easy-to-understand user interface, extensive media and user management options, and flexibility to incorporate numerous themes, plugins, and custom applications, WordPress leads the field of content-management systems. The plugin functionality within WordPress allows…
The world runs online and your business needs to get in the race. Having a digital marketing strategy is the boost you need to get ahead of the competition, but where do you start? With all the information out there, it’s best to take advice from the experts. An easy way to get off the…
The last fifteen years have seen a complete revolution in terms of imagery. What once was a highly respected niche job of the community, that was as much science as it was art, has turned into an every person, daily activity that we don’t even think about most of the time. Something mildly interesting appears…
Logos and visual identity systems generate brand recognition while reinforcing the character. A brand tagline can also be used to communicate the brand’s value proposition or its attributes and benefits. But with these elements fully-deployed, what if your audience still does not fully understand the basic business services of the brand? I recently worked with…
For seasonal industry businesses, getting the word out about a new business can be challenging, but creating and retaining a steady stream of work for the rest of the year can feel impossible. Our friends in landscaping, air conditioning repair, roofing, and similar services all face the summer rush dilemma. For a few blissful months,…
The battle royal of the 2016 election brought forth many new campaign paradigms, but one that has continued to rumble along in daily media is the newest buzzword we all know as “fake news.” Fake news is defined as a hoax or deliberate spread of false information for financial or political gain. This type of…