When conjuring an image of what publicity is, everyone always thinks of Samantha Jones in Sex & the City or Emily Cooper in Emily in Paris — big brands, flashy celebs and fashion shows. But in reality, PR is table stakes for all businesses (yes, even YOUR small business or nonprofit). The truth is, with…
Pinterest has emerged as a powerful platform for businesses and individuals to showcase their products, services, and ideas to their target audiences. To fully leverage this platform’s potential, it is essential to understand and implement the best practices for using Pinterest effectively. Board Names: When naming boards, prioritize trending terms over humorous titles. For instance,…
The problem that many people have with public speaking is fear. Or dread. Or fear and dread. For many of my clients, these emotions are caused by a lack of confidence, or lack of preparation—because they don’t know how to prepare.It can get better. While some people are natural public speakers, anyone can learn to…
There are a plethora of online tools to assist a business with scheduling Pinterest pins. One of these tools is Tailwind. This app saves time, improves the reach of your Pinterest pins and can drive more customer engagement to your website. 1) Put Your Phone Down and Schedule Pins in Advance The #1 objection we…
When I entered art school as a freshman, the college I attended was known as Moore College of Art. By the time I graduated, it had become Moore College of Art and Design. I remember in those early months a conversation with a fellow student who dismissed me as “not a real artist” after learning…
Almost all of my clients are talented writers, and they’re all overflowing with ideas. The common thread amongst business owners who hire writers like me is that they feel overwhelmed by the task and don’t have time. A lot of writing effectively and efficiently is simply practice, but I also have some tricks to share…
While social media may reign supreme in many industries, email marketing still delivers high rates of return in financial services. Clients cite lack of communication as one of the major reasons for leaving their financial advisor. Successful advisors are logging 150-200 touchpoints each year with each client, which can include phone calls, social media, emails,…
“Great things in business are never done by one person. They’re done by a team of people.” -Steve Jobs Whether you’re a one-person marketing department or you lead a skilled marketing team, there comes a time when working with an outside media agency is the smart move. A (not) so difficult choice We’ve all been…
The last fifteen years have seen a complete revolution in terms of imagery. What once was a highly respected niche job of the community, that was as much science as it was art, has turned into an every person, daily activity that we don’t even think about most of the time. Something mildly interesting appears…
Is there a phrase similar to, “Get off my lawn!” for when text talk and emojis infiltrate professional correspondence? If there is, I’d like to learn it. No, I’m not 85. Yes, I understand that we live in an ever-expanding online world of abbreviations, emojis, sticker packs, and buzzwords, which is great for social media…