Pinterest has emerged as a powerful platform for businesses and individuals to showcase their products, services, and ideas to their target audiences. To fully leverage this platform’s potential, it is essential to understand and implement the best practices for using Pinterest effectively.
When naming boards, prioritize trending terms over humorous titles. For instance, use phrases like “Curly Wedding Hair” rather than “Curls of the World” to align with current search trends and increase discoverability.
Board Quantity and Descriptions:
Pinterest recommends 10-15 total boards however, it is acceptable to create more boards if frequent pinning is maintained across all of them. Each board should have a description with two to three SEO terms, allowing users to find relevant content easily. Include phrases like “Looking for” or “This board contains” to a touch of personalization and appeal.
How To Grow Your New Boards:
To help Pinterest’s algorithm understand the purpose of your new boards, begin by adding three to four trending pins. These can be found by simply searching “Wedding Hair” and adding the top few pins to your board. Subsequently, focus on pinning original brand content relevant to the board’s theme. While the link you share can remain the same, regularly adding fresh images to the platform will enhance visibility. Monitor the boards regularly to identify which receive the most engagement and views. Create content that caters to the interests of the audience on those boards to increase interaction. Consistency is key! Make sure you pin at least once each day.
Once again, Pinterest has brought back hashtags. Hashtags can be very beneficial for getting your content in front of your target audience. Add them at the bottom of your post, selecting keywords based on frequently searched terms. You can find these keywords by searching up your topic on Pinterest. For instance, type “Wedding Reception ” and look at what auto populates on Pinterest to finish your search. It might have autofills of “Wedding Reception Songs” or “Wedding Reception Photos.” Turning these essential SEO phrases into hashtags is the secret to Pinterest hashtags!
Leveraging Trends for Captions and Hashtags:
Use the insights provided by Pinterest Analytics to identify trending topics and your top performing pins or boards. Access Pinterest Analytics by clicking on the top left icon on the Pinterest platform labeled “Pinterest Analytics” and choose view “Overview,” “Audience Insights,” or “Trends.” These trends can serve as hashtag ideas or be incorporated as long-tail phrases in your captions, optimizing discoverability.
To achieve success on Pinterest, implementing these best practices is crucial. By optimizing boards with SEO-rich descriptions and trending titles, using relevant hashtags in captions, and understanding the algorithm’s preferences for fresh, original content, you can create a compelling and engaging Pinterest presence. Additionally, monitoring analytics and consistently posting will drive sustained growth and interactions, maximizing the platform’s potential for business and personal endeavors. If you have any key Pinterest hacks, tweet us at @aJuxtMedia.
Written by Guest Blogger Brianna Mahoney || Social Media Marketing Expert & Pinterest Specialist