The demand to come up with fresh and exciting ideas for social media each day can be daunting. Engaging your social media donor base is critical for audience growth, post reach and a return on your investment. Here’s a list of six creative ways to diversify and liven up your nonprofit’s social media feed. 1.…
Two of the most common client questions I receive when outlining a social media strategy are, “Which platforms are best?” and “How often should we be posting?” These questions leave me describing “the algorithm” to clients. The relationship between the infamous platform-specific algorithms and a brand’s posting frequency is an intricate one. Each social media…
You already know that optimizing your content for SEO is a must-do. But the how and why of creating, editing and updating that content is changing with generative AI and keeping in mind the user experience is critical as the SEO landscape continues to evolve. AI As platforms integrate it more deeply, generative AI and…
Blink and you will have missed the rise and fall of a new social media trend or platform. This year alone, we saw the explosion of ChatGPT and AI tools galore, Twitter became X, new players entered the arena (we see you Threads and Lapse), and Mastodon made a big splash that turned into a…
Online or in person, hosting an event is no easy task. But the effort you put into promoting and supporting that event is crucial to its success. In this blog, we’ll discuss how to promote your next event from beginning to end and share a checklist to keep you on track. Before the Event Preparation…
Pinterest has emerged as a powerful platform for businesses and individuals to showcase their products, services, and ideas to their target audiences. To fully leverage this platform’s potential, it is essential to understand and implement the best practices for using Pinterest effectively. Board Names: When naming boards, prioritize trending terms over humorous titles. For instance,…
A look at LinkedIn Marketing Manager job descriptions tells you everything you need to know—marketing professionals are being asked to do it all. Digital, content, product, brand, and event marketing—and the analysis that comes with each of them—get lumped together into one job when each could be a full-time job on its own. Generally speaking,…
FOR IMMEDIATE RELEASE: New York City, NY – aJuxt Media Group is proud to announce a year-long marketing and media partnership with the Association of Fundraising Professionals, New York City Chapter (AFP-NYC) to elevate voices in our nonprofit community. This partnership launch coincides with the chapter’s Fundraising Day in New York, the largest single-day fundraising…
Google has announced that Universal Analytics Properties will stop processing data as of July 1, 2023. If you haven’t already, now is the time to switch from Universal Analytics to Google Analytics 4. There are a lot of similarities between Universal and GA4 properties, however, significant layout and terminology differences may make it hard to…
I hear often when I bring up social media, “We aren’t the social media types, We don’t think social media can help retain our clients.” I disagree, but don’t take my word for it. The numbers speak for themselves. Before I dive into how to foster client retention through social media, consider these statistics from…