FOR IMMEDIATE RELEASE: New York City, NY- In celebration of Women’s History Month, Women Entrepreneurs NYC (WE NYC) will host a dynamic two-day virtual conference for women entrepreneurs on March 28 and 29, 2023. aJuxt CEO Lynsie Slachetka will present with a panel of strategic experts focused on reaching new clients. Conference attendees will learn…
From #TalkLikeAPirateDay to Easter, holiday posts have become a staple of social media. When done well, a holiday post is a creative way to support your brand while also increasing engagement. But more often than not, holiday posts fall flat and can lead to followers scrolling past your content. Here are five things to post…
Existing social media platforms are always evolving, and new ones are being created. While stalwarts like Facebook, Instagram, and Facebook hold steady, newer entrants will be making big strides in 2023. This year will see a shift towards originality and community-led content, with UGC creators and micro-influencers taking center stage. TikTok Although TikTok has been…
Mastodon is one of the most talked about social networks in 2023. It is a decentralized social network made up of independent servers organized around specific themes, topics, or interests, making it not a platform but a conglomerate of servers creating the framework. People can join servers, follow each other, engage in conversations, and participate…
Password security is a vital part of your professional and personal life. It is easy to overlook password management when you’re focusing on everything else going on, but it is too important to be forgotten. Here are a few tips to remember when dealing with passwords. Why Password Security is Important Norton reports that 68%…
Producing an event in today’s business environment requires both advanced planning and a flexible marketing strategy. By understanding your audience and using the proper analytics you can create a cost-effective strategy, which leaves your attendees excited to sign up (and pay!) for your next event. Tip #1: Plan to start advertising today. It’s never too…
Social media is an important part of any media plan. It has the potential to exacerbate issues or complaints, but the speed at which you can address bad news has the power to deescalate a situation more quickly and efficiently than any other other media. If you’d like a deeper dive into Crisis Management, consider…
Often the zoom screen flicks open and I find myself faced with a skeptical business owner. They aren’t looking to sell products to a young audience, they are trying to reach a niche service-based audience and they don’t understand how social media can be used for brand validation and relationship growth. So let’s review. Here…
Are you too old for TikTok? Maybe? But your business sure isn’t! TikTok has come a long way since launching in 2016. Now that the major publishing tools support the app, there’s nothing standing in the way of your business becoming a TikTok sensation. In fact, here are five reasons why your business should be…
As a business owner it can be overwhelming to know which social media tools are best for your brand. If Instagram is on your radar, you’ve come to the right place. With over 2 billion users monthly, Instagram beat out TikTok for the most downloaded app in Q4 2021. Its continued growth and variety of…