Logos and visual identity systems generate brand recognition while reinforcing the character. A brand tagline can also be used to communicate the brand’s value proposition or its attributes and benefits. But with these elements fully-deployed, what if your audience still does not fully understand the basic business services of the brand? I recently worked with…
For seasonal industry businesses, getting the word out about a new business can be challenging, but creating and retaining a steady stream of work for the rest of the year can feel impossible. Our friends in landscaping, air conditioning repair, roofing, and similar services all face the summer rush dilemma. For a few blissful months,…
The battle royal of the 2016 election brought forth many new campaign paradigms, but one that has continued to rumble along in daily media is the newest buzzword we all know as “fake news.” Fake news is defined as a hoax or deliberate spread of false information for financial or political gain. This type of…
Since 2014, I have been reading how voice commands will slowly start to transform keyword phrases and, in turn, how SEO professionals should shift their approach to keyword selection. (Forbes Article) In my previous post discussing selection of keywords, I touched on the growing importance of long-tail keywords and of user intent. Matching your webpage’s…
As a designer, I want you to be over the moon with the final product I create for you. I also want to build something that strengthens your business, engages your customers, and sets your brand apart. If I can do all of that while also making the design process productive, efficient, and enjoyable for…
Knowing how to properly use hashtags shows you know how to navigate the intricate world of social media. Hashtags are the currency of social media; the lifeblood, even. That’s true for all users, whether you’re using Instagram to build and establish your brand, or you’re just looking to pass the time. Before you can properly…
If I had to pick one graphic discipline to rule them all it would be typography. Think of these 26 alphabet characters as individual logos, icons of sound. To work in the media realm, visual information professionals should not overlook the power and pitfalls of typography. Design attracts a person’s attention. If done properly, it…
If you are a website owner, your hosting provider has probably attempted to upsell you on securing your site. They likely use terms like SSL, SSL Certificate, HTTPS, but why do you need one of these? As a website owner you should always use a secure connection as one of the most necessary security features…
Is there a phrase similar to, “Get off my lawn!” for when text talk and emojis infiltrate professional correspondence? If there is, I’d like to learn it. No, I’m not 85. Yes, I understand that we live in an ever-expanding online world of abbreviations, emojis, sticker packs, and buzzwords, which is great for social media…
I began working in digital over ten years ago. Public Wi-Fi was just starting to catch on, and heavy flash-based websites were king. The iPhone had yet to be released and Facebook was still only available to college students. The internet was an exciting frontier, constantly evolving, changing and improving. And it still is. I…