The world runs online and your business needs to get in the race. Having a digital marketing strategy is the boost you need to get ahead of the competition, but where do you start? With all the information out there, it’s best to take advice from the experts.
An easy way to get off the starting line first is to check out these aJuxt blogs outlining specific focus areas for your digital marketing campaign:
Top 10 Digital Marketing Terms That Are “Mission Critical”
The day-to-day managing of a small business is tough and keeping up with an online presence can be an added stress. This blog features a collection of digital marketing terms that are a must know for being successful in growing your business online.
Brand Voice Consistency
With all of the social media platforms out there, social media marketing can be a big boost for your business. The key to success is keeping a consistent brand voice. Learn how an unchanging message can guarantee brand is clear to customers.
Friends Don’t Let Friends Build Websites
First impressions are always important and in web development you get what you pay for. Successful website design is a combination of many skills and this blog tells you how to know if you’re getting your money’s worth in a developer.
The 5 Most Important Digital Design Trends for 2017
Right when you think you have internet trends all wrapped up, a whole list of new fads appear on the scene. Find out which new craze matters enough to implement into your marketing plan.
Finding Your Visual Voice: The Art of Quality Logo Design
Regardless of the idiom of not judging a book by its cover, customers will likely judge your entire business based on your logo. It comes back to first impressions being everything, which is why it’s important to take time to ensure that your message is perceived exactly how you intended.
Consistent Inconsistency: Company Logos & Color Selection in a Digital World
Beyond the logo, expression of brand character is reflected in the color palette choice. In the current digital age, brand color selection is not so clear cut. If you’re having trouble deciding on color decisions for your visual identity, check out this blog for pointers.
Font mania is not just for typography nerds—font selection is a crucial step in web design. The typography of your site should be in harmony with the graphic elements. Used incorrectly, the written message can ruin an ad. Freshen up on your Typography 101 to ensure that the visual language of your brand is cohesive and effective.
“Often overlooked is the degree of contrast necessary for a brand positioning message to stand out in the minds of its target audience.” Read about the importance of juxtaposition for effective communication of your business’s position from our brand specialist.
Web Security 101: Making Your Website Safe(r)
If you have a digital storefront, web security for your site is a must have. Follow these recommendations to make sure your website is secure and creates confidence in potential customers that they are protected in the buying process.
Use Your Words: Text Talk & Emojis in Business Communications
One simple way to market your business in a positive light is through proper online business correspondence. In the same vein, it’s just as easy to ruin your identity by communicating in an unprofessional manner with current or potential clients. Check your usual communications against these suggestions to be sure you’re sending the right message.
With all this information to absorb and try to implement on your own, don’t let time restraints and stress put a stop to your marketing goals. Stay ahead of the pack and contact us to get your business’ digital marketing campaign started today!
Written by Lynsie Slachetka || Chief Executive Juxtaposition Officer & Founder