Mastodon is one of the most talked about social networks in 2023. It is a decentralized social network made up of independent servers organized around specific themes, topics, or interests, making it not a platform but a conglomerate of servers creating the framework. People can join servers, follow each other, engage in conversations, and participate…
Producing an event in today’s business environment requires both advanced planning and a flexible marketing strategy. By understanding your audience and using the proper analytics you can create a cost-effective strategy, which leaves your attendees excited to sign up (and pay!) for your next event. Tip #1: Plan to start advertising today. It’s never too…
Often the zoom screen flicks open and I find myself faced with a skeptical business owner. They aren’t looking to sell products to a young audience, they are trying to reach a niche service-based audience and they don’t understand how social media can be used for brand validation and relationship growth. So let’s review. Here…
Email newsletters have been around for a long time. It’s easy to overlook them when your audience may be bombarded with a plethora of communications. A newsletter is an extension of your marketing brand. It’s a gentle reminder of your goods and services, field of expertise and exciting news about the strides that your company…
Over the last couple of years and throughout the global pandemic, professional connecting and networking has changed drastically. LinkedIn has been working hard to keep up with the trends and demands of this ever-evolving landscape. Here are a few of the new features and options that your brand should be paying attention to this year.…
Did you know that your employees can be your biggest brand asset? Happy employees talk positively about the work they are doing and about job opportunities at their place of employment. Research conducted by LinkedIn shows, on average, “your employees have a network that is 10 times larger than your company’s follower base.” As a…
‘Tis the season for brand awareness. In the jumble of #Thankful and #Falalalala posts it’s important to keep true to your brand’s awareness needs and goals. Not every brand needs to be in all the online spaces this season. Our Troupe of experts have put together a chorus of marketing and advertising blogs to help…
CEO Note: I originally wrote this blog in 2016 when my babies were really babies. At the time, we chose not to publish it because it wasn’t fully on brand—not helpful for DIY marketing or leadership on digital presence issues. As I’ve seen the pleas of parents now struggling with their new educator/remote worker roles,…
Unless you’ve been living under a rock for the past decade or so, you likely have heard of podcasts (and probably have listened to a few, too!). Podcasts are brief, on-demand audio shows that can be informative, entertaining, or both. Much like the radio shows of the early 20th century, they offer a great way…
Social media is constantly changing, but social media etiquette is timeless. While the strategies for building community through social media are always shifting to adapt as each platform evolves, we can always count on these basic rules of social media etiquette. Here are nine of the most effective ways to boost your social media manners…