The situation is unprecedented. Thanks to COVID-19, companies are encouraging their staff to work from home. For many, this new reality brings questions and uncertainty. While there can be drawbacks to working remotely, there are also benefits. Begin your work-from-home journey on the right foot with these five tips and tools. Workspace Create a dedicated…
When campaigns are implemented wisely, advertising on Amazon can yield great results. Due to an abundance of questions on this topic, I’ve decided to explore the basics of these advertising options in this blog. If you have additional questions, you can always ask our team. We are happy to help! Sponsored Product Sponsored product ads…
In 1990, the Americans with Disabilities Act (ADA) was enacted to prohibit discrimination against people with disabilities. You are likely aware of the ADA’s physical requirements of accommodations for wheelchair accessibility, Braille for the visually impared, and access for service animals. What you may not be aware of, is that the ADA also applies to…
While traditional target marketing can help a brand reach consumers, the need to optimize a brand’s communication with customers in their preferred language is proving to be an increasingly successful brand differentiation strategy. Target marketing is the process of identifying and communicating directly with a unique group of potential customers to influence their purchasing decisions.…
Unless you’ve been living under a rock for the past decade or so, you likely have heard of podcasts (and probably have listened to a few, too!). Podcasts are brief, on-demand audio shows that can be informative, entertaining, or both. Much like the radio shows of the early 20th century, they offer a great way…
What WordPress powers over one-third of the Internet (34%) and its market share grows daily according to Hostingtribunal and WordPress.org. They also state that WordPress accounts for almost 60% of the current Content Management System market (CMS – tools that are used to create and manage digital content). Needless to say, it is one of…
When I entered art school as a freshman, the college I attended was known as Moore College of Art. By the time I graduated, it had become Moore College of Art and Design. I remember in those early months a conversation with a fellow student who dismissed me as “not a real artist” after learning…
Every idea or communication starts out as a thought—a message that needs to be communicated to an end user or reader. As designers, it is our job to engage our audience through clear, enticing visual communication. When designing, it is imperative to decide what is the most important message or point you want to relay.…
Alternative text (commonly referred to as “alt text”) are tags made up of text within the HTML code that describe an image both visually and functionally. Alt text is often one of the last things considered when building a website, but is a vital part of search engine optimization (SEO). So, why bother with alt…
Social media is constantly changing, but social media etiquette is timeless. While the strategies for building community through social media are always shifting to adapt as each platform evolves, we can always count on these basic rules of social media etiquette. Here are nine of the most effective ways to boost your social media manners…