Starting a business can be overwhelming and exciting all at the same time. One of the most important things on your never-ending to-do list is establishing your logo and brand. Choosing the right logo for your company is fundamental. It’s important to get it right the first time; rebranding is time-consuming and costly. Here are…
There are many definitions for public relations (PR) floating around, the Public Relations Society of America defines it as, “a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” Think of it as earning people’s attention and trust and maintaining your brand’s reputation with the public. It is reputation management, and…
There is a significant amount of content on the web discussing Search Engine Optimization (SEO) and COVID-19. To save you time, I have compiled a short list of my must-read favorites to keep your brand’s SEO at the top of its game. Article #1: How COVID-19 Is Shaping Google Search Trends & Patterns [Data] This…
Recently, a large part of the workforce was shifted to working from home. As a business owner, you may find that this is the perfect opportunity to evaluate your social media marketing opportunities. Before you start building your social media reach, a clean up is in order! Here are a few tasks that we recommend…
CEO Note: I originally wrote this blog in 2016 when my babies were really babies. At the time, we chose not to publish it because it wasn’t fully on brand—not helpful for DIY marketing or leadership on digital presence issues. As I’ve seen the pleas of parents now struggling with their new educator/remote worker roles,…
The situation is unprecedented. Thanks to COVID-19, companies are encouraging their staff to work from home. For many, this new reality brings questions and uncertainty. While there can be drawbacks to working remotely, there are also benefits. Begin your work-from-home journey on the right foot with these five tips and tools. Workspace Create a dedicated…
When campaigns are implemented wisely, advertising on Amazon can yield great results. Due to an abundance of questions on this topic, I’ve decided to explore the basics of these advertising options in this blog. If you have additional questions, you can always ask our team. We are happy to help! Sponsored Product Sponsored product ads…
In 1990, the Americans with Disabilities Act (ADA) was enacted to prohibit discrimination against people with disabilities. You are likely aware of the ADA’s physical requirements of accommodations for wheelchair accessibility, Braille for the visually impared, and access for service animals. What you may not be aware of, is that the ADA also applies to…
While traditional target marketing can help a brand reach consumers, the need to optimize a brand’s communication with customers in their preferred language is proving to be an increasingly successful brand differentiation strategy. Target marketing is the process of identifying and communicating directly with a unique group of potential customers to influence their purchasing decisions.…
Unless you’ve been living under a rock for the past decade or so, you likely have heard of podcasts (and probably have listened to a few, too!). Podcasts are brief, on-demand audio shows that can be informative, entertaining, or both. Much like the radio shows of the early 20th century, they offer a great way…