One of the outcomes of the Black Lives Matter movement that began in 2020 was corporate America’s reinvestment in diversity, equity and inclusion (DEI) programs and initiatives. Ironically, four years later, a small minority of people have conflated DEI with something “bad” that seeks to exclude them. This January, billionaire Bill Ackman published a lengthy…
When developing a digital strategy for high performance computing brands, establishing trust and relatability is crucial. A traditional “Meet Our Team” page often falls flat, failing to engage potential clients or partners. Instead, an interesting introduction to your service team can set the tone for a stronger and more personal connection with your clients. It…
One of the most time-consuming pieces of digital media strategies for nonprofits is the demand to come up with fresh and exciting ideas for social media each day. This task can be daunting to volunteers and committee chair persons. Engaging your social media donor base is critical for audience growth, post reach and a return…
Blink and you will have missed the rise and fall of a new social media trend or platform. This year alone, we saw the explosion of ChatGPT and AI tools galore, Twitter became X, new players entered the arena (we see you Threads and Lapse), and Mastodon made a big splash that turned into a…
A look at LinkedIn Marketing Manager job descriptions tells you everything you need to know—marketing professionals are being asked to do it all. Digital, content, product, brand, and event marketing—and the analysis that comes with each of them—get lumped together into one job when each could be a full-time job on its own. Generally speaking,…
Social media is an important part of any media plan. It has the potential to exacerbate issues or complaints, but the speed at which you can address bad news has the power to deescalate a situation more quickly and efficiently than any other other media. If you’d like a deeper dive into Crisis Management, consider…
Are you too old for TikTok? Maybe? But your business sure isn’t! TikTok has come a long way since launching in 2016. Now that the major publishing tools support the app, there’s nothing standing in the way of your business becoming a TikTok sensation. In fact, here are five reasons why your business should be…
If you’re up on 2021 advertising trends, then you’ve probably seen the phrase “purpose-driven advertising.” You may be asking yourself, “Isn’t the purpose of advertising to sell a product or service?” The answer to that is, “Yes,” but in this case, it’s the way companies are engaging with their customers that is purposeful. In other…
2020 is one for the books and it isn’t over yet. According to Pinterest’s Holiday 2020 Report, people started planning for the holidays months earlier than normal, beginning as early as April. As they put it, “people are looking forward to looking forward.” With so many restrictions on social interactions and travel, it’s no wonder…
The situation is unprecedented. Thanks to COVID-19, companies are encouraging their staff to work from home. For many, this new reality brings questions and uncertainty. While there can be drawbacks to working remotely, there are also benefits. Begin your work-from-home journey on the right foot with these five tips and tools. Workspace Create a dedicated…