There is a significant amount of content on the web discussing Search Engine Optimization (SEO) and COVID-19. To save you time, I have compiled a short list of my must-read favorites to keep your brand’s SEO at the top of its game.
This WordStream post shares how search trends have changed in the last few months and provides insight into some other behavior changes. For example, COVID-19 searches peak at certain times of the day. If your business is running a digital ad campaign, knowing when users are searching for COVID-19 news can give you an idea of how your own ads should be scheduled, as well as help adjust how you bid for different keywords based on conversion rates. Finally, it shares steps you can take to adjust your own business’s campaign and provides even more resources you can consult.
In this article, Search Engine Journal discusses the changing search trends for retail businesses specifically by looking at organic search rankings for “essential” retailers versus “non-essential” retailers. If your business is a retailer, this article may be helpful in guiding the next steps for your SEO program.
Search Engine Land reviews the major changes in search and consumer behavior before providing ideas for how to adjust your SEO program to work with these behavior changes.
Search Engine Watch provides examples of how SEO can be used to maintain your business’s performance in the current environment and set you up for a successful future.
This video lecture from Moz shares five ways SEO can make a difference during this chaotic time, “just by doing your job and doing it well.” If you prefer to read rather than watch, there is also a text transcript. Russ Jones gives 5 specific ways you can be a positive influence in not only the world of SEO but also in the real world.
For more examples of how trending searches are transforming, Coronavirus Search Trends on Google Trends is a great resource to see what people are searching for right now. You can also find information on individual social media platforms and how search trends have changed for each (e.g., Pinterest Search Trends During COVID-19 [Infographic] ) so that you can get an idea of what kind of content users on each platform are engaging with.
No need to feel overwhelmed, aJuxt is ready to assist you in guiding your SEO program through this stressful time.
Written by TinaKay Oliver || Google Analytics & SEO Consultant