You’ve finally decided to offer your amazing product for sale on your website! Congratulations! Whether you are selling company swag, delicious treats, or vacation getaways, one thing remains imperative, you MUST protect your customers and yourself from hackers, attackers and thieves. Adding an ecommerce capability is great for your business, but also opens your site…
Social Media Marketing gives businesses a daily outlet to build their brand, interact with their customers, and spread the word of their products and services. In the information age it can be time-consuming to find pertinent info to share in a sea of pop culture memes, viral videos, and political rantings. Here are the top…
The demand to come up with fresh and exciting ideas for social media each day can be a little taxing. Engaging your social media fan base is critical to audience growth and post reach. Here’s a short list of five fun ways to jazz up your brand’s social media feed. 1) Make Them Laugh Who…
For many years the Trump brand has stood for a distinctive high-end luxury branded real estate properties. While there has been some minor dilution of the brand image through association with non-core ventures, the Trump real estate brand has retained its premium image…so far. The Trump brand name has been a leading headline in the…
My Mac sits atop my now horizontal, collage drawing table located in my office. A digital replacement to my foundational, fine art years. Years where I actually held tools in my hands and applied the paint manually to a canvas or sketched directly onto heavyweight sketchpads. Though those tangible tools are still readily available to…
What’s the first thought that comes to mind when you hear “search engine optimization?” Up until recently, my answer would have been “keywords.” Lately, though, it’s a common theme across a variety of SEO articles that keywords are no longer the bread and butter of search rankings. That being said, keywords/queries are still an important…
Maintaining a website for your brand or business can be hard work and it can get costly. Despite the fact that an informative website can be one of the most effective tools to promote your brand across a wide geographic spectrum, the reality that many small business owners face is that they simply cannot afford…
Quality social media experience isn’t something that can be achieved one or two days out of the month. It must be achieved each day, including ones that stand out on the calendar. In the spirit of our great holiday of superstition, here are 13 ways to make Friday the 13th less scary for you, your…
A beautiful, cutting-edge website is pointless if your audience doesn’t know how to use it. Interactive design is unique (and challenging) in the fact that it blends visual art with usability and human behavior. A good designer will deliver an eye pleasing piece of creative. A great designer will also make sure it’s easy and…
We’ve challenged each of our troupe to come up with “mission critical” terms that a business owner should know when making marketing decisions. Managing a small business can be tough, so we’ve collected a few digital marketing terms that are a “must know ” for being successful in growing your business online. Analytics – aka…