With the ever-changing status of the COVID-19 pandemic, some companies and employers are now starting the process of returning to the office. In my last blog I focused on cyber security concerns and considerations as a result of a much larger remote workforce, remote education, and ultimately, our everyday way of life being online. We…
If you’re up on 2021 advertising trends, then you’ve probably seen the phrase “purpose-driven advertising.” You may be asking yourself, “Isn’t the purpose of advertising to sell a product or service?” The answer to that is, “Yes,” but in this case, it’s the way companies are engaging with their customers that is purposeful. In other…
Did you know that your employees can be your biggest brand asset? Happy employees talk positively about the work they are doing and about job opportunities at their place of employment. Research conducted by LinkedIn shows, on average, “your employees have a network that is 10 times larger than your company’s follower base.” As a…
It is estimated that the “big four” online service companies – Google, Amazon, Microsoft, and Facebook – collectively store up to 1,200 petabytes of data between them. Much of this data is sensitive personal identifying information of people from all over the world who undoubtedly shared their personal information in confidence while interacting with these…
It’s no secret that the pandemic has impacted retailers across the globe. According to ROI Revolution, consumer interactions with companies are now 60% online/40% offline with an 18% increase for ecommerce stores in 2020. With this new increase in ecommerce sales it is more important than ever to build trust with potential customers. Let me…
FOR IMMEDIATE RELEASE: aJuxt CEO Lynsie Slachetka Presenting at NYC Conference for Women in Business New York City, NY— aJuxt Media Group founder and CEO Lynsie Slachetka will lead a workshop at the Becoming Wildly Successful in Ecommerce Conference on March 30, 2021. Attendees will leave Slachetka’s “Zero in On Your Best Customer” workshop with…
An integrated communications plan is critical in today’s world. CEOs and business managers are constantly searching for the right mix of a multi-channel approach to keep employees engaged, increase donor outreach or to keep shareholders informed. A key piece of that outreach should be video. Why Video? Because it works. Visual learning is more effective…
Standing apart from competitors, engaging with potential new customers and building loyalty with existing clients is a primary goal of building brand equity. Central to this is defining and differentiating your brand in ways that are meaningful and motivational to your audience of clients and potential customers. This may sound easy, but usually it is…
Does your social media strategy for 2021 include adding Pinterest? It should. Pinterest is a hybrid search engine/social network that aims to take their users on the complete buyer journey from research to purchase. Predominantly a visual platform, images link to your website or blog. With over 200 million Pinterest users worldwide, the growth potential…
Traditionally, financial advisors relied on word of mouth for referrals, but the proliferation of social media, combined with pandemic restrictions, has made an online presence essential. Since potential and current clients are unable to meet with advisors in person, they are seeking out personalized content, marketing, and ways to connect online. There are several goals…