Over the last couple of years and throughout the global pandemic, professional connecting and networking has changed drastically. LinkedIn has been working hard to keep up with the trends and demands of this ever-evolving landscape. Here are a few of the new features and options that your brand should be paying attention to this year.
Creator Mode & Creator Accelerator Program
One of the new features that is being gradually launched as part of LinkedIn’s $25 million investment in content creators is Creator Mode. This component is geared towards LinkedIn users that are continually producing content on the platform. Creator Mode allows users to choose hashtags and share information on these topics with the audience who cares the most. Additionally, LinkedIn is offering its first ever Content Accelerator Program Class which includes multiple segments featuring subject-matter experts.
Following in the footsteps of the success of Clubhouse, LinkedIn has launched audio events. Now in beta, it is testing a new way for creators to connect with consumers of content. This feature allows users to participate in live events, join the speakers’ discussion “on stage,” and then connect with fellow attendees after the conclusion of the event. This is reported to be the first of several virtual event capabilities that are set up to debut on the platform.
#OpentoWork and #Hiring
The recruitment and hiring process has evolved significantly over the last couple of years as so many things have adapted to remote capabilities. Online networking has become more important than ever and LinkedIn has created profile picture labels that enable users to communicate to their followers if they are in search of a new position or looking to hire a colleague.
Movement and dynamism are trending on social media as a way to capture attention and engage with your audience. Like other platforms, such as Facebook and Instagram, LinkedIn has now enabled cover stories, an option to change your profile picture to a 3 second video, which serves to enhance your personal brand.
Polls can be created on personal, business, spotlight pages, and even within an event. Hashtags can be incorporated and when the poll has concluded, you can see the name, headline, and answer in regards to each of the responses. Polls can be used for several marketing purposes, including gathering feedback, determining interest, researching trends, and obtaining information about your LinkedIn audience.
Carousel Images in Organic Posts
If you’re looking to showcase blog posts, slides or case studies, carousel images are a great option. This allows LinkedIn users to scroll through multi-page pieces of content without leaving LinkedIn. This function is eye-catching and interactive, creating another level of engagement.
If your brand and C-suite team needs help with a comprehensive LinkedIn strategy – let us #aJuxtIt!
Written by Lynsie Slachetka || Chief Executive Juxtaposition Officer & Founder