Google has announced that Universal Analytics Properties will stop processing data as of July 1, 2023. If you haven’t already, now is the time to switch from Universal Analytics to Google Analytics 4. There are a lot of similarities between Universal and GA4 properties, however, significant layout and terminology differences may make it hard to…
Password security is a vital part of your professional and personal life. It is easy to overlook password management when you’re focusing on everything else going on, but it is too important to be forgotten. Here are a few tips to remember when dealing with passwords. Why Password Security is Important Norton reports that 68%…
Google Analytics is one of the best free tools that provides a vast amount of information regarding your website’s pages. How to Find Your Top Content There are many ways to determine what content on your website is bringing in the highest-quality traffic. In Google Analytics, navigate to the Behavior section in the left menu…
The world of digital ads is constantly changing and Google Ads is no exception. If you’re unfamiliar with Google Ads, this blog may help catch you up to speed. So, what’s happening and when? Google recently announced that starting June 30, 2022, Google Ads users will no longer have the option to create new, or…
Here are some ways to prepare your online retail business to capture holiday shoppers. Get Started On Your Holiday SEO Promotions As Soon As Possible You will want to be prepared for the holiday shopping season to begin on Black Friday and Cyber Monday so make sure that you have special offers, coupons, and targeted…
There is a significant amount of content on the web discussing Search Engine Optimization (SEO) and COVID-19. To save you time, I have compiled a short list of my must-read favorites to keep your brand’s SEO at the top of its game. Article #1: How COVID-19 Is Shaping Google Search Trends & Patterns [Data] This…
Alternative text (commonly referred to as “alt text”) are tags made up of text within the HTML code that describe an image both visually and functionally. Alt text is often one of the last things considered when building a website, but is a vital part of search engine optimization (SEO). So, why bother with alt…
Without SEO your site could be the most informative site for a topic, yet no one will see it on the first page of their search results. Search Engine Optimization (SEO) is when you add certain characteristics to your website/web pages to make it easier for search engines (such as Google) to analyze your site.…
Google AdWords can play an important role in the online marketing strategy of your small business. This advertising powerhouse has the ability to drive traffic and increase sales when carried out correctly. So where should you start and is it even worth doing with a limited advertising budget? Let’s start at the beginning. Say you’re…
Since 2014, I have been reading how voice commands will slowly start to transform keyword phrases and, in turn, how SEO professionals should shift their approach to keyword selection. (Forbes Article) In my previous post discussing selection of keywords, I touched on the growing importance of long-tail keywords and of user intent. Matching your webpage’s…