The year of 2016 is fast upon us and while we aren’t driving flying cars just yet, the way you market your brand is moving in a strong digital direction. Not sure where to start when making your new year’s plan?
Here are aJuxt top ten tips for marketing your brand in 2016!
Purchase Hyper focused “Geo-Bubble” marketing- Pick a physical location that is comprised of a specific group of people you have decided to target with your products or services. Pay for mobile ads to everyone within a 300 foot zone of that location. Show your advertisement to everyone that walks into your competition’s location. Click To Tweet
Digital Design Spruce up- 70 percent of U.S. households now use the Internet when shopping locally for products and services, and smart digital design can make their viewing experience “pretty and compelling” despite platform and device choices. Graphic artists that specialize in digital design know how to push the bubble without getting lost in the clutter of an app tray.
Hire a SEO Company- Did you know you can hire a company to manage your SEO (Search Engine Optimization)? With 83% of search users saying Google is the search engine they use most often, it is imperative that you be at the top of that Google search and a digital marketing company knows the ins and outs of the process it takes to put you on the top. (Learn more about SEO)
Develop a Custom Marketing Plan- No business is alike, just like no consumer is alike. Click To Tweet It’s important to invest in a custom marketing plan to help you stand out to your customers and get the best bang for your buck from a company that is well versed in the digital marketing world.
Reinforce your B2B Marketing with Content Marketing- 91% of B2B marketers use content marketing . Set an original content schedule and stick to it! Use infographics, client testimonials, opinion pieces and how- to videos to convey to your retail contacts why they need your product or services.
Use Social Media In Platform Advertising- In 2016 it’s no surprise that social media marketing is a critical component of your digital presence. 70% of small businesses are using social media to improve their SEO, 46% of online users count on social media when making a purchase decision, and 72% of Twitter followers are more likely to make a future purchase from a business they follow. Spruce up your presence and page engagement with super targeted social media ads. Be smart: use target marketing to decide which platforms to spend dollars on. Target market to the precise age, interest and location consumers that are most likely to buy your product. These cost affordable options can be tailored in a plethora of ways to fit your brand and your clientele.
Define your Brand Voice- As social media platforms multiply constantly, brand managers are now responsible for keeping a consistent brand voice across the board, no matter what the platform. Staying true to your brand’s voice across social media platforms will help you start influential conversations with your clients and ensure that your message is organized, consistent and clear.
Evaluate your Website Design- It seems ridiculous to have to include this but in 2016 your website is a wise investment because it is essentially your storefront in the digital world. 84.3% of people will check a business’s website before visiting the actual business or purchasing its products or services. That first impression is critical, and in web development you usually get the quality you pay for. Not only that, but consider the components of your brand’s website design. Does your website have mobile reactive design, graphic design appeal, error free text and is it SEO ready? (More business website design tips)
Evaluate your Logo Design- Your logo is the visual foundation upon which your company is built. Click To TweetThis is often the very first impression clients will have of you and your work. More likely than not, customers will judge your entire business based on the visual components of your brand identity. This is why you must take the time, energy and appropriate investment to ensure that your message is perceived exactly how you intend. (More about quality logo design)
Check in on your Website Security- Your website could be exposed to security risks like hackers or viruses. With proper maintenance and tools, these threats can be limited. It’s important that the person who builds your site knows the proper security protocols to put into place and will update and monitor your sites for any attacks in the future. (Web Security 101)
So there you have it! Do you still have questions? Never fear! aJuxt is here for you and we would be happy to help you shape and execute your 2016 Marketing plan. Contact us today and we can help take your business into 2016 with a strong digital presence!
Written by Carrie Hellbusch || Digital Warrens Specialist