Password security is a vital part of your professional and personal life. It is easy to overlook password management when you’re focusing on everything else going on, but it is too important to be forgotten. Here are a few tips to remember when dealing with passwords. Why Password Security is Important Norton reports that 68%…
Producing an event in today’s business environment requires both advanced planning and a flexible marketing strategy. By understanding your audience and using the proper analytics you can create a cost-effective strategy, which leaves your attendees excited to sign up (and pay!) for your next event. Tip #1: Our digital campaign developers say plan to start…
Social media is an important part of any media plan. It has the potential to exacerbate issues or complaints, but the speed at which you can address bad news has the power to deescalate a situation more quickly and efficiently than any other other media. If you’d like a deeper dive into Crisis Management, consider…
Often the zoom screen flicks open and I find myself faced with a skeptical business owner. They aren’t looking to sell products to a young audience, they are trying to reach a niche service-based audience and they don’t understand how social media can be used for brand validation and relationship growth. So let’s review. Here…
Are you too old for TikTok? Maybe? But your business sure isn’t! TikTok has come a long way since launching in 2016. Now that the major publishing tools support the app, there’s nothing standing in the way of your business becoming a TikTok sensation. In fact, here are five reasons why your business should be…
As a business owner it can be overwhelming to know which social media tools are best for your brand. If Instagram is on your radar, you’ve come to the right place. With over 2 billion users monthly, Instagram beat out TikTok for the most downloaded app in Q4 2021. Its continued growth and variety of…
Email newsletters have been around for a long time. It’s easy to overlook them when your audience may be bombarded with a plethora of communications. A newsletter is an extension of your marketing brand. It’s a gentle reminder of your goods and services, field of expertise and exciting news about the strides that your company…
Google Analytics is one of the best free tools that provides a vast amount of information regarding your website’s pages. How to Find Your Top Content There are many ways to determine what content on your website is bringing in the highest-quality traffic. In Google Analytics, navigate to the Behavior section in the left menu…
Over the last couple of years and throughout the global pandemic, professional connecting and networking has changed drastically. LinkedIn has been working hard to keep up with the trends and demands of this ever-evolving landscape. Here are a few of the new features and options that your brand should be paying attention to this year.…
The problem that many people have with public speaking is fear. Or dread. Or fear and dread. For many of my clients, these emotions are caused by a lack of confidence, or lack of preparation—because they don’t know how to prepare.It can get better. While some people are natural public speakers, anyone can learn to…