When it comes to online content publishing, WordPress powers nearly one-third of the websites you and your customers visit each day. With its easy-to-understand user interface, extensive media and user management options, and flexibility to incorporate numerous themes, plugins, and custom applications, WordPress leads the field of content-management systems. The plugin functionality within WordPress allows…
The world runs online and your business needs to get in the race. Having a digital marketing strategy is the boost you need to get ahead of the competition, but where do you start? With all the information out there, it’s best to take advice from the experts. An easy way to get off the…
The last fifteen years have seen a complete revolution in terms of imagery. What once was a highly respected niche job of the community, that was as much science as it was art, has turned into an every person, daily activity that we don’t even think about most of the time. Something mildly interesting appears…
Logos and visual identity systems generate brand recognition while reinforcing the character. A brand tagline can also be used to communicate the brand’s value proposition or its attributes and benefits. But with these elements fully-deployed, what if your audience still does not fully understand the basic business services of the brand? I recently worked with…
For seasonal industry businesses, getting the word out about a new business can be challenging, but creating and retaining a steady stream of work for the rest of the year can feel impossible. Our friends in landscaping, air conditioning repair, roofing, and similar services all face the summer rush dilemma. For a few blissful months,…
The battle royal of the 2016 election brought forth many new campaign paradigms, but one that has continued to rumble along in daily media is the newest buzzword we all know as “fake news.” Fake news is defined as a hoax or deliberate spread of false information for financial or political gain. This type of…
Since 2014, I have been reading how voice commands will slowly start to transform keyword phrases and, in turn, how SEO professionals should shift their approach to keyword selection. (Forbes Article) In my previous post discussing selection of keywords, I touched on the growing importance of long-tail keywords and of user intent. Matching your webpage’s…
As a designer, I want you to be over the moon with the final product I create for you. I also want to build something that strengthens your business, engages your customers, and sets your brand apart. If I can do all of that while also making the design process productive, efficient, and enjoyable for…
Hashtags are the currency of social media. And knowing how to properly use hashtags shows you know how to navigate the intricate world of social media. That’s true for all users, whether you’re using Instagram to build and establish your brand, or looking to connect with people who share your interests. But before you can…
If I had to pick one graphic discipline to rule them all it would be typography. Think of these 26 alphabet characters as individual logos, icons of sound. To work in the media realm, visual information professionals should not overlook the power and pitfalls of typography. Design attracts a person’s attention. If done properly, it…