The year of 2016 is fast upon us and while we aren’t driving flying cars just yet, the way you market your brand is moving in a strong digital direction. Not sure where to start when making your new year’s plan? Here are aJuxt top ten tips for marketing your brand in 2016! Purchase Hyper…
In the lackadaisical land of texts, tweets and status updates, the grammar-conscious are likely losing their minds. From abbreviated phrases to the lack of punctuation, it is now accepted practice that as long as your intention is even murkily discernable, it is good enough. It’s one thing to become a little lax on a personal…
If you are a business owner who uses a digital storefront, you need to be hyper aware of how secure your business and business website are perceived to be. Clicks to purchase are a critical component of your business growth, and the security of your site could be the deciding factor for potential customers. How…
It seems like every day a new type of digital advertising is unveiled – banner ads, Facebook ads, app ads, behavioral targeted ads, Pay Per Click ads — the list goes on. Each type supports brands in very different ways, but how do you know which ones to use and how to use them best?…
Back before the dot com meltdown of 2001, “it’s all about eyeballs” was a popular catchphrase that summed up the “of the moment” measure for online success. As it turned out, eyeball counting was not the ideal gauge for measuring the viability of an online enterprise. However, there’s much to be said about the value…
Scene: You’re a brand new business owner and you’ve built a website to support yours…a local bakery. You’ve worked really hard on it; there are pages about your business, its history, your staff, contact and order information. And the pages of cake flavors and designs would make anyone hungry. The website’s been live for several…
There are a lot of decisions business owners have to make about where to spend money and where to cut back. Sometimes it’s a good idea to ask someone you know to help you save a little money. Building your website is not one of those times. Having someone’s daughter/nephew/cousin build your website is almost…
Are you dreaming of breaking free of the cubicle farm and venturing into the world of business ownership? Whether you’re still in the dream stage or laying out a strategic plan, make sure you stop and spend a little extra time on your logo. This is often the very first impression clients will have of…
Shakespeare once said, Or at least that’s what Shakespeare would have said if he was a brand manager. Either way, it’s solid advice, especially for social media marketing. As social media platforms multiply constantly, brand managers are now responsible for keeping a consistent brand voice across the board, no matter what the platform. How do…
Company logos and visual identity systems are created to generate brand recognition while reinforcing the character of a brand. The expression of brand character is reflected in the color palette of the brand, which is codified in the style guide. That’s pretty much old school “Branding 101”. But whoa… brand color selection is not so…