A beautiful, cutting-edge website is pointless if your audience doesn’t know how to use it. Interactive design is unique (and challenging) in the fact that it blends visual art with usability and human behavior. A good designer will deliver an eye pleasing piece of creative. A great designer will also make sure it’s easy and…
We’ve challenged each of our troupe to come up with “mission critical” terms that a business owner should know when making marketing decisions. Managing a small business can be tough, so we’ve collected a few digital marketing terms that are a “must know ” for being successful in growing your business online. Analytics – aka…
Every industry has its own set of terms and language, and the creative industry is certainly no different. However, clients don’t always get the glossary of terms, which means they may not really understand what’s happening with their creative strategy. And if they don’t understand what’s happening, they may be less likely to engage and…
It’s 2016 at last! While you’re drafting up resolutions for a new you, don’t forget to assess your website to make sure it can keep up with the constantly-changing world of search engine optimization. Not sure where to begin? After scouting dozens of articles, blog posts, videos and even research papers, we’ve compiled a list…
The year of 2016 is fast upon us and while we aren’t driving flying cars just yet, the way you market your brand is moving in a strong digital direction. Not sure where to start when making your new year’s plan? Here are aJuxt top ten tips for marketing your brand in 2016! Purchase Hyper…
In the lackadaisical land of texts, tweets and status updates, the grammar-conscious are likely losing their minds. From abbreviated phrases to the lack of punctuation, it is now accepted practice that as long as your intention is even murkily discernable, it is good enough. It’s one thing to become a little lax on a personal…
If you are a business owner who uses a digital storefront, you need to be hyper aware of how secure your business and business website are perceived to be. Clicks to purchase are a critical component of your business growth, and the security of your site could be the deciding factor for potential customers. How…
It seems like every day a new type of digital advertising is unveiled – banner ads, Facebook ads, app ads, behavioral targeted ads, Pay Per Click ads — the list goes on. Each type supports brands in very different ways, but how do you know which ones to use and how to use them best?…
Back before the dot com meltdown of 2001, “it’s all about eyeballs” was a popular catchphrase that summed up the “of the moment” measure for online success. As it turned out, eyeball counting was not the ideal gauge for measuring the viability of an online enterprise. However, there’s much to be said about the value…
Scene: You’re a brand new business owner and you’ve built a website to support yours…a local bakery. You’ve worked really hard on it; there are pages about your business, its history, your staff, contact and order information. And the pages of cake flavors and designs would make anyone hungry. The website’s been live for several…