Maintaining a website for your brand or business can be hard work and it can get costly. Despite the fact that an informative website can be one of the most effective tools to promote your brand across a wide geographic spectrum, the reality that many small business owners face is that they simply cannot afford to employ a web developer full-time. An outdated website can be detrimental to your business.
For this reason, and many more, content management systems are becoming a popular way to maintain and edit websites. Originally released in 2003 as a blogging platform, WordPress has inched ahead as one of the most popular content management systems in use on the web today. Small and large businesses alike, including The New Yorker, BBC America, Variety, Sony Music, MTV News, and even Best Buy, have utilized WordPress to power their online web presence.
Here are a few more reasons why WordPress has climbed the ranks to the top:
1. It’s easy to use!
WordPress utilizes an easy-to-use interface that generally does not require any HTML editing or FTP software. A built-in WYSIWYG (“what you see is what you get”) editor makes adding posts, pages, images, and other media a breeze.
2. It’s inexpensive!
The WordPress platform itself is available at no cost to you. While paid plugins and add-ons can provide additional functionality to meet your needs, these “off the shelf” solutions can often be less expensive than hiring a developer to code a custom solution. When starting a new website, a developer may recommend customizing an existing WordPress theme, which can save a small business owner thousands!
3. Managing content is easy!
Nostalgia can be a good thing – especially when you run across old classics like the original website for the 1996 Space Jam movie – but for most businesses, your website should be kept up-to-date. In addition to creating new content, you also need to remove old content. WordPress makes this easy to do and even allows future posts to be scheduled in advance.
4. It’s search engine friendly!
WordPress is built upon simple code that has been designed to help search engines index your website more easily. Additionally, custom meta tags can be added to site content to further optimize your website for search engines. Social media also loves WordPress! Content from your WordPress-powered website can be easily shared on social media.
5. It’s safe and secure!
The WordPress platform is constantly updated to protect your website against viruses and hack attempts. Multi-level user management also allows roles and access levels to be controlled.
While other content management systems exist on the market, such as Drupal, Joomla!, and SquareSpace, WordPress is often the preferred solution of web development experts. The web development team at aJuxt is well-versed on the ins and outs of WordPress and can help build a scalable solution to meet any need. Give us a call to find out how we can supercharge your new website project with WordPress!
Written by Andy Janecek || Web Presence Consultant