The MedTech industry is evolving rapidly, with innovation driving both technological advancements and marketing strategies. To stay competitive in 2025, MedTech companies will need to refine their approach and embrace key trends that align with changing consumer and healthcare professional (HCP) expectations. Here are the top predictions for MedTech marketing in the year ahead. 1.…
Aren’t you curious to find out what your website’s top content was in 2024? As the masters of digital campaign development, we are always curious about what data is lurking in a brand’s website analytics. For business owners, creating and sharing relevant content is critical for attracting, engaging, and retaining customers. To build and maintain…
One of the outcomes of the Black Lives Matter movement that began in 2020 was corporate America’s reinvestment in diversity, equity and inclusion (DEI) programs and initiatives. Ironically, four years later, a small minority of people have conflated DEI with something “bad” that seeks to exclude them. This January, billionaire Bill Ackman published a lengthy…
When developing a digital strategy for high performance computing brands, establishing trust and relatability is crucial. A traditional “Meet Our Team” page often falls flat, failing to engage potential clients or partners. Instead, an interesting introduction to your service team can set the tone for a stronger and more personal connection with your clients. It…
FOR IMMEDIATE RELEASE: aJuxt Media Group is proud to announce its Premier Media Partner sponsorship of 2024 Fundraising Day in New York, the largest single-day fundraising convention for the nonprofit space organized by the Association of Fundraising Professionals, New York City Chapter (AFP-NYC). Conference attendees will learn key techniques to increase impact, capacity, and sustainability…
When conjuring an image of what publicity is, everyone always thinks of Samantha Jones in Sex & the City or Emily Cooper in Emily in Paris — big brands, flashy celebs and fashion shows. But in reality, PR is table stakes for all businesses (yes, even YOUR small business or nonprofit). The truth is, with…
We’d all like to think that we are designers. Canva, with its user-friendly interface and vast library of templates, images, and design elements, has emerged as a popular choice for amateurs and professionals alike. But like any tool, Canva is only as effective as the person using it. Canva’s ease of use and accessibility have…
One of the most time-consuming pieces of digital media strategies for nonprofits is the demand to come up with fresh and exciting ideas for social media each day. This task can be daunting to volunteers and committee chair persons. Engaging your social media donor base is critical for audience growth, post reach and a return…
Two of the most common client questions I receive when outlining a social media strategy are, “Which platforms are best?” and “How often should we be posting?” These questions leave me describing “the algorithm” to clients. The relationship between the infamous platform-specific algorithms and a brand’s posting frequency is an intricate one. Each social media…
You already know that optimizing your content for SEO is a must-do. But the how and why of creating, editing and updating that content is changing with generative AI and keeping in mind the user experience is critical as the SEO landscape continues to evolve. AI As platforms integrate it more deeply, generative AI and…