It’s no secret that the pandemic has impacted retailers across the globe. According to ROI Revolution, consumer interactions with companies are now 60% online/40% offline with an 18% increase for ecommerce stores in 2020. With this new increase in ecommerce sales it is more important than ever to build trust with potential customers. Let me…
FOR IMMEDIATE RELEASE: aJuxt CEO Lynsie Slachetka Presenting at NYC Conference for Women in Business New York City, NY— aJuxt Media Group founder and CEO Lynsie Slachetka will lead a workshop at the Becoming Wildly Successful in Ecommerce Conference on March 30, 2021. Attendees will leave Slachetka’s “Zero in On Your Best Customer” workshop with…
Traditionally, financial advisors relied on word of mouth for referrals, but the proliferation of social media, combined with pandemic restrictions, has made an online presence essential. Since potential and current clients are unable to meet with advisors in person, they are seeking out personalized content, marketing, and ways to connect online. There are several goals…
‘Tis the season for brand awareness. In the jumble of #Thankful and #Falalalala posts it’s important to keep true to your brand’s awareness needs and goals. Not every brand needs to be in all the online spaces this season. Our Troupe of experts have put together a chorus of marketing and advertising blogs to help…
In 1990, the Americans with Disabilities Act (ADA) was enacted to prohibit discrimination against people with disabilities. You are likely aware of the ADA’s physical requirements of accommodations for wheelchair accessibility, Braille for the visually impared, and access for service animals. What you may not be aware of, is that the ADA also applies to…
Alternative text (commonly referred to as “alt text”) are tags made up of text within the HTML code that describe an image both visually and functionally. Alt text is often one of the last things considered when building a website, but is a vital part of search engine optimization (SEO). So, why bother with alt…
Google AdWords can play an important role in the online marketing strategy of your small business. This advertising powerhouse has the ability to drive traffic and increase sales when carried out correctly. So where should you start and is it even worth doing with a limited advertising budget? Let’s start at the beginning. Say you’re…
When it comes to online content publishing, WordPress powers nearly one-third of the websites you and your customers visit each day. With its easy-to-understand user interface, extensive media and user management options, and flexibility to incorporate numerous themes, plugins, and custom applications, WordPress leads the field of content-management systems. The plugin functionality within WordPress allows…
Hashtags are the currency of social media. And knowing how to properly use hashtags shows you know how to navigate the intricate world of social media. That’s true for all users, whether you’re using Instagram to build and establish your brand, or looking to connect with people who share your interests. But before you can…
If you are a website owner, your hosting provider has probably attempted to upsell you on securing your site. They likely use terms like SSL, SSL Certificate, HTTPS, but why do you need one of these? As a website owner you should always use a secure connection as one of the most necessary security features…