I hear often when I bring up social media, “We aren’t the social media types, We don’t think social media can help retain our clients.” I disagree, but don’t take my word for it. The numbers speak for themselves. Before I dive into how to foster client retention through social media, consider these statistics: Now…
Existing social media platforms are always evolving, and new ones are being created. While stalwarts like Facebook, Instagram, and Facebook hold steady, newer entrants will be making big strides in 2023. This year will see a shift towards originality and community-led content, with UGC creators and micro-influencers taking center stage. TikTok Although TikTok has been…
Mastodon is one of the most talked about social networks in 2023. It is a decentralized social network made up of independent servers organized around specific themes, topics, or interests, making it not a platform but a conglomerate of servers creating the framework. People can join servers, follow each other, engage in conversations, and participate…
Social media is an important part of any media plan. It has the potential to exacerbate issues or complaints, but the speed at which you can address bad news has the power to deescalate a situation more quickly and efficiently than any other other media. If you’d like a deeper dive into Crisis Management, consider…
Over the last couple of years and throughout the global pandemic, professional connecting and networking has changed drastically. LinkedIn has been working hard to keep up with the trends and demands of this ever-evolving landscape. Here are a few of the new features and options that your brand should be paying attention to this year.…
Did you know that your employees can be your biggest brand asset? Happy employees talk positively about the work they are doing and about job opportunities at their place of employment. Research conducted by LinkedIn shows, on average, “your employees have a network that is 10 times larger than your company’s follower base.” As a…
Recently, a large part of the workforce was shifted to working from home. As a business owner, you may find that this is the perfect opportunity to evaluate your social media marketing opportunities. Before you start building your social media reach, a clean up is in order! Here are a few tasks that we recommend…
Social media is constantly changing, but social media etiquette is timeless. While the strategies for building community through social media are always shifting to adapt as each platform evolves, we can always count on these basic rules of social media etiquette. Here are nine of the most effective ways to boost your social media manners…
When a client hires us, the first thing we do is make sure their business name is reserved on all desired social media platforms. Why? Social media squatters. Social media squatters are people who like to copycat a business’ name and use their confused customers as clickbait…or worse. A recent example of this happened to…
New Year, New You is the mantra of people shaping up different aspects of their lives at the start of the year. From updating their eating and exercise habits to decluttering the house or committing to a new hobby, the new year always motivates people to press the refresh button on their lives. But what…