Over the last couple of years and throughout the global pandemic, professional connecting and networking has changed drastically. LinkedIn has been working hard to keep up with the trends and demands of this ever-evolving landscape. Here are a few of the new features and options that your brand should be paying attention to this year.…
If you’re up on 2021 advertising trends, then you’ve probably seen the phrase “purpose-driven advertising.” You may be asking yourself, “Isn’t the purpose of advertising to sell a product or service?” The answer to that is, “Yes,” but in this case, it’s the way companies are engaging with their customers that is purposeful. In other…
Did you know that your employees can be your biggest brand asset? Happy employees talk positively about the work they are doing and about job opportunities at their place of employment. Research conducted by LinkedIn shows, on average, “your employees have a network that is 10 times larger than your company’s follower base.” As a…
There are many definitions for public relations (PR) floating around, the Public Relations Society of America defines it as, “a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” Think of it as earning people’s attention and trust and maintaining your brand’s reputation with the public. It is reputation management, and…
Almost all of my clients are talented writers, and they’re all overflowing with ideas. The common thread amongst business owners who hire writers like me is that they feel overwhelmed by the task and don’t have time. A lot of writing effectively and efficiently is simply practice, but I also have some tricks to share…
The year of 2016 is fast upon us and while we aren’t driving flying cars just yet, the way you market your brand is moving in a strong digital direction. Not sure where to start when making your new year’s plan? Here are aJuxt top ten tips for marketing your brand in 2016! Purchase Hyper…
Shakespeare once said, Or at least that’s what Shakespeare would have said if he was a brand manager. Either way, it’s solid advice, especially for social media marketing. As social media platforms multiply constantly, brand managers are now responsible for keeping a consistent brand voice across the board, no matter what the platform. How do…
Will Your Brand Voice Sound Off-Key This Holiday Season? In the online social world, establishing a brand voice is essential to ensure that written words correctly express the persona and unique characteristics of a brand in a style and tone that its target audience relates and responds to. This is all good if your customers…
Brand marketing strategies that do not incorporate an element of brand juxtaposition can fail to effectively communicate the relevance of the brand’s position to its target audience. The brand position of a business, service or product is central to its perception among prospective customers as well as current ones. Classic marketing strategies define a brand…