A look at LinkedIn Marketing Manager job descriptions tells you everything you need to know—marketing professionals are being asked to do it all. Digital, content, product, brand, and event marketing—and the analysis that comes with each of them—get lumped together into one job when each could be a full-time job on its own. Generally speaking,…
Did you know that your employees can be your biggest brand asset? Happy employees talk positively about the work they are doing and about job opportunities at their place of employment. Research conducted by LinkedIn shows, on average, “your employees have a network that is 10 times larger than your company’s follower base.” As a…
Every idea or communication starts out as a thought—a message that needs to be communicated to an end user or reader. As designers, it is our job to engage our audience through clear, enticing visual communication. When designing, it is imperative to decide what is the most important message or point you want to relay.…
The world runs online and your business needs to get in the race. Having a digital marketing strategy is the boost you need to get ahead of the competition, but where do you start? With all the information out there, it’s best to take advice from the experts. An easy way to get off the…
The demand to come up with fresh and exciting ideas for social media each day can be a little taxing. Engaging your social media fan base is critical to audience growth and post reach. Here’s a short list of five fun ways to jazz up your brand’s social media feed. 1) Make Them Laugh Who…