When conjuring an image of what publicity is, everyone always thinks of Samantha Jones in Sex & the City or Emily Cooper in Emily in Paris — big brands, flashy celebs and fashion shows. But in reality, PR is table stakes for all businesses (yes, even YOUR small business or nonprofit). The truth is, with…
There is a significant amount of content on the web discussing Search Engine Optimization (SEO) and COVID-19. To save you time, I have compiled a short list of my must-read favorites to keep your brand’s SEO at the top of its game. Article #1: How COVID-19 Is Shaping Google Search Trends & Patterns [Data] This…
Without SEO your site could be the most informative site for a topic, yet no one will see it on the first page of their search results. Search Engine Optimization (SEO) is when you add certain characteristics to your website/web pages to make it easier for search engines (such as Google) to analyze your site.…