Recently, a large part of the workforce was shifted to working from home. As a business owner, you may find that this is the perfect opportunity to evaluate your social media marketing opportunities. Before you start building your social media reach, a clean up is in order! Here are a few tasks that we recommend…
Social media is constantly changing, but social media etiquette is timeless. While the strategies for building community through social media are always shifting to adapt as each platform evolves, we can always count on these basic rules of social media etiquette. Here are nine of the most effective ways to boost your social media manners…
Every brand has a strategy for the holiday season. While some brands try to maximize sales and exposure, other non-gift services try to lay low and wait for the holiday fuss to blow over. Either way, adding #falalalala or #Christmas2018 to every post on social media isn’t necessary. There are a few simple questions to…
When a client hires us, the first thing we do is make sure their business name is reserved on all desired social media platforms. Why? Social media squatters. Social media squatters are people who like to copycat a business’ name and use their confused customers as clickbait…or worse. A recent example of this happened to…
While social media may reign supreme in many industries, email marketing still delivers high rates of return in financial services. Clients cite lack of communication as one of the major reasons for leaving their financial advisor. Successful advisors are logging 150-200 touchpoints each year with each client, which can include phone calls, social media, emails,…
New Year, New You is the mantra of people shaping up different aspects of their lives at the start of the year. From updating their eating and exercise habits to decluttering the house or committing to a new hobby, the new year always motivates people to press the refresh button on their lives. But what…