For seasonal industry businesses, getting the word out about a new business can be challenging, but creating and retaining a steady stream of work for the rest of the year can feel impossible. Our friends in landscaping, air conditioning repair, roofing, and similar services all face the summer rush dilemma. For a few blissful months,…
The year of 2016 is fast upon us and while we aren’t driving flying cars just yet, the way you market your brand is moving in a strong digital direction. Not sure where to start when making your new year’s plan? Here are aJuxt top ten tips for marketing your brand in 2016! Purchase Hyper…
Shakespeare once said, Or at least that’s what Shakespeare would have said if he was a brand manager. Either way, it’s solid advice, especially for social media marketing. As social media platforms multiply constantly, brand managers are now responsible for keeping a consistent brand voice across the board, no matter what the platform. How do…
Company logos and visual identity systems are created to generate brand recognition while reinforcing the character of a brand. The expression of brand character is reflected in the color palette of the brand, which is codified in the style guide. That’s pretty much old school “Branding 101”. But whoa… brand color selection is not so…
When a brand loses it connection with its customers, company or constituencies, the solution most often recommended is a “Re-branding” program. The re-branding starts with “discovery” research into the brand’s current perception (both internal and external), attributes, benefits, values and utility, which provide insights then leading to the desired brand positioning. Usually, the next steps…
Will Your Brand Voice Sound Off-Key This Holiday Season? In the online social world, establishing a brand voice is essential to ensure that written words correctly express the persona and unique characteristics of a brand in a style and tone that its target audience relates and responds to. This is all good if your customers…
Brand marketing strategies that do not incorporate an element of brand juxtaposition can fail to effectively communicate the relevance of the brand’s position to its target audience. The brand position of a business, service or product is central to its perception among prospective customers as well as current ones. Classic marketing strategies define a brand…