Existing social media platforms are always evolving, and new ones are being created. While stalwarts like Facebook, Instagram, and Facebook hold steady, newer entrants will be making big strides in 2023. This year will see a shift towards originality and community-led content, with UGC creators and micro-influencers taking center stage. TikTok Although TikTok has been…
Mastodon is one of the most talked about social networks in 2023. It is a decentralized social network made up of independent servers organized around specific themes, topics, or interests, making it not a platform but a conglomerate of servers creating the framework. People can join servers, follow each other, engage in conversations, and participate…
Did you know that your employees can be your biggest brand asset? Happy employees talk positively about the work they are doing and about job opportunities at their place of employment. Research conducted by LinkedIn shows, on average, “your employees have a network that is 10 times larger than your company’s follower base.” As a…
Social media is constantly changing, but social media etiquette is timeless. While the strategies for building community through social media are always shifting to adapt as each platform evolves, we can always count on these basic rules of social media etiquette. Here are nine of the most effective ways to boost your social media manners…
Every brand has a strategy for the holiday season. While some brands try to maximize sales and exposure, other non-gift services try to lay low and wait for the holiday fuss to blow over. Either way, adding #falalalala or #Christmas2018 to every post on social media isn’t necessary. There are a few simple questions to…
When a client hires us, the first thing we do is make sure their business name is reserved on all desired social media platforms. Why? Social media squatters. Social media squatters are people who like to copycat a business’ name and use their confused customers as clickbait…or worse. A recent example of this happened to…
For seasonal industry businesses, getting the word out about a new business can be challenging, but creating and retaining a steady stream of work for the rest of the year can feel impossible. Our friends in landscaping, air conditioning repair, roofing, and similar services all face the summer rush dilemma. For a few blissful months,…
Quality social media experience isn’t something that can be achieved one or two days out of the month. It must be achieved each day, including ones that stand out on the calendar. In the spirit of our great holiday of superstition, here are 13 ways to make Friday the 13th less scary for you, your…