I hear often when I bring up social media, “We aren’t the social media types, We don’t think social media can help retain our clients.” I disagree, but don’t take my word for it. The numbers speak for themselves. Before I dive into how to foster client retention through social media, consider these statistics from…
Mastodon is one of the most talked about social networks in 2023. It is a decentralized social network made up of independent servers organized around specific themes, topics, or interests, making it not a platform but a conglomerate of servers creating the framework. People can join servers, follow each other, engage in conversations, and participate…
Email newsletters have been around for a long time. It’s easy to overlook them when your audience may be bombarded with a plethora of communications. A newsletter is an extension of your marketing brand. It’s a gentle reminder of your goods and services, field of expertise and exciting news about the strides that your company…
Did you know that your employees can be your biggest brand asset? Happy employees talk positively about the work they are doing and about job opportunities at their place of employment. Research conducted by LinkedIn shows, on average, “your employees have a network that is 10 times larger than your company’s follower base.” As a…
Starting a business can be overwhelming and exciting all at the same time. One of the most important things on your never-ending to-do list is establishing your logo and brand. Choosing the right logo for your company is fundamental. It’s important to get it right the first time; rebranding is time-consuming and costly. Here are…
There are many definitions for public relations (PR) floating around, the Public Relations Society of America defines it as, “a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” Think of it as earning people’s attention and trust and maintaining your brand’s reputation with the public. It is reputation management, and…
Every idea or communication starts out as a thought—a message that needs to be communicated to an end user or reader. As designers, it is our job to engage our audience through clear, enticing visual communication. When designing, it is imperative to decide what is the most important message or point you want to relay.…
For seasonal industry businesses, getting the word out about a new business can be challenging, but creating and retaining a steady stream of work for the rest of the year can feel impossible. Our friends in landscaping, air conditioning repair, roofing, and similar services all face the summer rush dilemma. For a few blissful months,…
The year of 2016 is fast upon us and while we aren’t driving flying cars just yet, the way you market your brand is moving in a strong digital direction. Not sure where to start when making your new year’s plan? Here are aJuxt top ten tips for marketing your brand in 2016! Purchase Hyper…