In any sector, trust, and credibility are crucial. For nonprofits, thought leadership content can play a critical role in cultivating trust with volunteers, advocacy supporters, and donors. According to Campaign Now, 75% of donors research information about a nonprofit’s impact before deciding to donate. Thought leadership content within a nonprofit’s website, advertising, or social media…
What is Bluesky? Why should your B2B brand or nonprofit care about yet another social media platform? Bluesky is an emerging social media platform built around the concept of decentralization, offering an alternative to more traditional networks like X (formally Twitter.) What sets it apart is its commitment to an open-source protocol, called the AT…
The MedTech industry is evolving rapidly, with innovation driving both technological advancements and marketing strategies. To stay competitive in 2025, MedTech companies will need to refine their approach and embrace key trends that align with changing consumer and healthcare professional (HCP) expectations. Here are the top predictions for MedTech marketing in the year ahead. 1.…
Aren’t you curious to find out what your website’s top content was in 2024? As the masters of digital campaign development, we are always curious about what data is lurking in a brand’s website analytics. For business owners, creating and sharing relevant content is critical for attracting, engaging, and retaining customers. To build and maintain…
Two of the most common client questions I receive when outlining a social media strategy are, “Which platforms are best?” and “How often should we be posting?” These questions leave me describing “the algorithm” to clients. The relationship between the infamous platform-specific algorithms and a brand’s posting frequency is an intricate one. Each social media…
I hear often when I bring up social media, “We aren’t the social media types, We don’t think social media can help retain our clients.” I disagree, but don’t take my word for it. The numbers speak for themselves. Before I dive into how to foster client retention through social media, consider these statistics from…
Mastodon is one of the most talked about social networks in 2023. It is a decentralized social network made up of independent servers organized around specific themes, topics, or interests, making it not a platform but a conglomerate of servers creating the framework. People can join servers, follow each other, engage in conversations, and participate…
Producing an event in today’s business environment requires both advanced planning and a flexible marketing strategy. By understanding your audience and using the proper analytics you can create a cost-effective strategy, which leaves your attendees excited to sign up (and pay!) for your next event. Tip #1: Our digital campaign developers say plan to start…
Often the zoom screen flicks open and I find myself faced with a skeptical business owner. They aren’t looking to sell products to a young audience, they are trying to reach a niche service-based audience and they don’t understand how social media can be used for brand validation and relationship growth. So let’s review. Here…
Email newsletters have been around for a long time. It’s easy to overlook them when your audience may be bombarded with a plethora of communications. A newsletter is an extension of your marketing brand. It’s a gentle reminder of your goods and services, field of expertise and exciting news about the strides that your company…