I hear often when I bring up social media, “We aren’t the social media types, We don’t think social media can help retain our clients.” I disagree, but don’t take my word for it. The numbers speak for themselves. Before I dive into how to foster client retention through social media, consider these statistics from…
Existing social media platforms are always evolving, and new ones are being created. While stalwarts like Facebook, Instagram, and Facebook hold steady, newer entrants will be making big strides in 2023. This year will see a shift towards originality and community-led content, with UGC creators and micro-influencers taking center stage. TikTok Although TikTok has been…
Did you know that your employees can be your biggest brand asset? Happy employees talk positively about the work they are doing and about job opportunities at their place of employment. Research conducted by LinkedIn shows, on average, “your employees have a network that is 10 times larger than your company’s follower base.” As a…
Recently, a large part of the workforce was shifted to working from home. As a business owner, you may find that this is the perfect opportunity to evaluate your social media marketing opportunities. Before you start building your social media reach, a clean up is in order! Here are a few tasks that we recommend…
Social media is constantly changing, but social media etiquette is timeless. While the strategies for building community through social media are always shifting to adapt as each platform evolves, we can always count on these basic rules of social media etiquette. Here are nine of the most effective ways to boost your social media manners…
When a client hires us, the first thing we do is make sure their business name is reserved on all desired social media platforms. Why? Social media squatters. Social media squatters are people who like to copycat a business’ name and use their confused customers as clickbait…or worse. A recent example of this happened to…
Quality social media experience isn’t something that can be achieved one or two days out of the month. It must be achieved each day, including ones that stand out on the calendar. In the spirit of our great holiday of superstition, here are 13 ways to make Friday the 13th less scary for you, your…