Social media is an important part of any media plan. It has the potential to exacerbate issues or complaints, but the speed at which you can address bad news has the power to deescalate a situation more quickly and efficiently than any other other media. If you’d like a deeper dive into Crisis Management, consider…
Social media is constantly changing, but social media etiquette is timeless. While the strategies for building community through social media are always shifting to adapt as each platform evolves, we can always count on these basic rules of social media etiquette. Here are nine of the most effective ways to boost your social media manners…
When a client hires us, the first thing we do is make sure their business name is reserved on all desired social media platforms. Why? Social media squatters. Social media squatters are people who like to copycat a business’ name and use their confused customers as clickbait…or worse. A recent example of this happened to…
Social Media Marketing gives businesses a daily outlet to build their brand, interact with their customers, and spread the word of their products and services. In the information age it can be time-consuming to find pertinent info to share in a sea of pop culture memes, viral videos, and political rantings. Here are the top…