A look at LinkedIn Marketing Manager job descriptions tells you everything you need to know—marketing professionals are being asked to do it all. Digital, content, product, brand, and event marketing—and the analysis that comes with each of them—get lumped together into one job when each could be a full-time job on its own. Generally speaking,…
The year of 2016 is fast upon us and while we aren’t driving flying cars just yet, the way you market your brand is moving in a strong digital direction. Not sure where to start when making your new year’s plan? Here are aJuxt top ten tips for marketing your brand in 2016! Purchase Hyper…
Company logos and visual identity systems are created to generate brand recognition while reinforcing the character of a brand. The expression of brand character is reflected in the color palette of the brand, which is codified in the style guide. That’s pretty much old school “Branding 101”. But whoa… brand color selection is not so…
When a brand loses it connection with its customers, company or constituencies, the solution most often recommended is a “Re-branding” program. The re-branding starts with “discovery” research into the brand’s current perception (both internal and external), attributes, benefits, values and utility, which provide insights then leading to the desired brand positioning. Usually, the next steps…
Brand marketing strategies that do not incorporate an element of brand juxtaposition can fail to effectively communicate the relevance of the brand’s position to its target audience. The brand position of a business, service or product is central to its perception among prospective customers as well as current ones. Classic marketing strategies define a brand…