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Tag Archives: brand consistency

Customer Experiences Concept. Closeup of Woman Using Digital Tablet to Giving Feedback via the Internet. Positive Review. Client Satisfaction Surveys. Front View

Purpose-Driven Advertising Drives Customer Loyalty

aJuxt Blog Posts, Cristin Burns' PostsBy rebuild_adminJune 10, 2021

If you’re up on 2021 advertising trends, then you’ve probably seen the phrase “purpose-driven advertising.” You may be asking yourself, “Isn’t the purpose of advertising to sell a product or service?” The answer to that is, “Yes,” but in this case, it’s the way companies are engaging with their customers that is purposeful. In other…

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Many Platforms, One Voice – Brand Consistency

aJuxt Blog Posts, Lynsie Slachetka's PostsBy rebuild_adminApril 23, 2015

Shakespeare once said, Or at least that’s what Shakespeare would have said if he was a brand manager. Either way, it’s solid advice, especially for social media marketing. As social media platforms multiply constantly, brand managers are now responsible for keeping a consistent brand voice across the board, no matter what the platform. How do…

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