Tag Archives: brand consistency

Purpose-Driven Advertising Drives Customer Loyalty

aJuxt Blog Posts, Cristin Burns' PostsBy rebuild_admin June 10, 2021

If you’re up on 2021 advertising trends, then you’ve probably seen the phrase “purpose-driven advertising.” You may be asking yourself, “Isn’t the purpose of advertising to sell a product or service?” The answer to that is, “Yes,” but in this case, it’s the way companies are engaging with their customers that is purposeful. In other…

Many Platforms, One Voice – Brand Consistency

aJuxt Blog Posts, Lynsie Slachetka's PostsBy rebuild_admin April 23, 2015

Shakespeare once said, Or at least that’s what Shakespeare would have said if he was a brand manager. Either way, it’s solid advice, especially for social media marketing. As social media platforms multiply constantly, brand managers are now responsible for keeping a consistent brand voice across the board, no matter what the platform. How do…