What WordPress powers over one-third of the Internet (34%) and its market share grows daily according to Hostingtribunal and WordPress.org. They also state that WordPress accounts for almost 60% of the current Content Management System market (CMS – tools that are used to create and manage digital content). Needless to say, it is one of…
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When I entered art school as a freshman, the college I attended was known as Moore College of Art. By the time I graduated, it had become Moore College of Art and Design. I remember in those early months a conversation with a fellow student who dismissed me as “not a real artist” after learning…
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Every idea or communication starts out as a thought—a message that needs to be communicated to an end user or reader. As designers, it is our job to engage our audience through clear, enticing visual communication. When designing, it is imperative to decide what is the most important message or point you want to relay.…
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Alternative text (commonly referred to as “alt text”) are tags made up of text within the HTML code that describe an image both visually and functionally. Alt text is often one of the last things considered when building a website, but is a vital part of search engine optimization (SEO). So, why bother with alt…
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Social media is constantly changing, but social media etiquette is timeless. While the strategies for building community through social media are always shifting to adapt as each platform evolves, we can always count on these basic rules of social media etiquette. Here are nine of the most effective ways to boost your social media manners…
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When I first talk to businesses about selling on Amazon, I can see the terror in their eyes. Amazon is for giant retailers they tell me. They couldn’t possibly qualify or go head-to-head with their larger competitors. They couldn’t be more wrong, and after going over these seven resources, they’re eager to take the next…
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How many times have you printed a graphic, document or photo and been unhappy with the results? More than once, I bet. Understanding image file types can help you create, choose and/or request the correct type of graphic for your print, web or presentation project. All image file types typically fall into one of two…
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Every brand has a strategy for the holiday season. While some brands try to maximize sales and exposure, other non-gift services try to lay low and wait for the holiday fuss to blow over. Either way, adding #falalalala or #Christmas2018 to every post on social media isn’t necessary. There are a few simple questions to…
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Almost all of my clients are talented writers, and they’re all overflowing with ideas. The common thread amongst business owners who hire writers like me is that they feel overwhelmed by the task and don’t have time. A lot of writing effectively and efficiently is simply practice, but I also have some tricks to share…
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Without SEO your site could be the most informative site for a topic, yet no one will see it on the first page of their search results. Search Engine Optimization (SEO) is when you add certain characteristics to your website/web pages to make it easier for search engines (such as Google) to analyze your site.…
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