I began working in digital over ten years ago. Public Wi-Fi was just starting to catch on, and heavy flash-based websites were king. The iPhone had yet to be released and Facebook was still only available to college students. The internet was an exciting frontier, constantly evolving, changing and improving. And it still is. I…
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Google Analytics is one of the most popular website analysis tools for businesses of all sizes to get a better understanding of their digital customer activity. With a seemingly endless number of data segments to explore in this easy to use and free tool, it can be difficult to know where to start. Here are…
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Getting the word out about a new business can be challenging, especially when you’re on a budget. Luckily, in photography your work can be the best advertisement. Here are some ways to introduce potential clients to the work you do. 1. Maintain a social media presence. It goes without saying that, nowadays, a successful business…
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The first promotional product can be dated back to George Washington, during the election of 1789, when his supporters were given commemorative buttons to show they were voting for him. The originator of the swag industry though, was one Jasper Meek who convinced a shoe store to print print their logo on bags for local…
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You’ve finally decided to offer your amazing product for sale on your website! Congratulations! Whether you are selling company swag, delicious treats, or vacation getaways, one thing remains imperative, you MUST protect your customers and yourself from hackers, attackers and thieves. Adding an ecommerce capability is great for your business, but also opens your site…
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Social Media Marketing gives businesses a daily outlet to build their brand, interact with their customers, and spread the word of their products and services. In the information age it can be time-consuming to find pertinent info to share in a sea of pop culture memes, viral videos, and political rantings. Here are the top…
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The demand to come up with fresh and exciting ideas for social media each day can be a little taxing. Engaging your social media fan base is critical to audience growth and post reach. Here’s a short list of five fun ways to jazz up your brand’s social media feed. 1) Make Them Laugh Who…
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My Mac sits atop my now horizontal, collage drawing table located in my office. A digital replacement to my foundational, fine art years. Years where I actually held tools in my hands and applied the paint manually to a canvas or sketched directly onto heavyweight sketchpads. Though those tangible tools are still readily available to…
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What’s the first thought that comes to mind when you hear “search engine optimization?” Up until recently, my answer would have been “keywords.” Lately, though, it’s a common theme across a variety of SEO articles that keywords are no longer the bread and butter of search rankings. That being said, keywords/queries are still an important…
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Maintaining a website for your brand or business can be hard work and it can get costly. Despite the fact that an informative website can be one of the most effective tools to promote your brand across a wide geographic spectrum, the reality that many small business owners face is that they simply cannot afford…
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