Back before the dot com meltdown of 2001, “it’s all about eyeballs” was a popular catchphrase that summed up the “of the moment” measure for online success. As it turned out, eyeball counting was not the ideal gauge for measuring the viability of an online enterprise. However, there’s much to be said about the value…
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Scene: You’re a brand new business owner and you’ve built a website to support yours…a local bakery. You’ve worked really hard on it; there are pages about your business, its history, your staff, contact and order information. And the pages of cake flavors and designs would make anyone hungry. The website’s been live for several…
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There are a lot of decisions business owners have to make about where to spend money and where to cut back. Sometimes it’s a good idea to ask someone you know to help you save a little money. Building your website is not one of those times. Having someone’s daughter/nephew/cousin build your website is almost…
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Are you dreaming of breaking free of the cubicle farm and venturing into the world of business ownership? Whether you’re still in the dream stage or laying out a strategic plan, make sure you stop and spend a little extra time on your logo. This is often the very first impression clients will have of…
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Shakespeare once said, Or at least that’s what Shakespeare would have said if he was a brand manager. Either way, it’s solid advice, especially for social media marketing. As social media platforms multiply constantly, brand managers are now responsible for keeping a consistent brand voice across the board, no matter what the platform. How do…
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Company logos and visual identity systems are created to generate brand recognition while reinforcing the character of a brand. The expression of brand character is reflected in the color palette of the brand, which is codified in the style guide. That’s pretty much old school “Branding 101”. But whoa… brand color selection is not so…
DetailsDate:March 31, 2015 Contact:Lynsie Slachetkalynsie@ajuxt.com OMAHA, NE.— aJuxt Media Group today announced that one of its SEO technicians has earned her certification with Google AdWords. Tina Oliver underwent extensive training and had to pass multiple exams showcasing her knowledge of Google advertising best practices, online advertising and account management. Her level of expertise will greatly benefit…
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I get it. You want to work in social media marketing. So does everyone else. On LinkedIn alone, there are 5 million people claiming to be experts in the field. The good news? Job prospects have grown exponentially over the last five years — by 1,357 percent, to be exact. But how do you make…
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Love is in the air! In February, those in the wedding industry can look forward to all of the new business coming their way. Lots of couples are sharing their engagement news on social media, so why shouldn’t the wedding business industry use social media to gain clients as well? But how to do that…
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When a brand loses it connection with its customers, company or constituencies, the solution most often recommended is a “Re-branding” program. The re-branding starts with “discovery” research into the brand’s current perception (both internal and external), attributes, benefits, values and utility, which provide insights then leading to the desired brand positioning. Usually, the next steps…
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