If I had to pick one graphic discipline to rule them all it would be typography. Think of these 26 alphabet characters as individual logos, icons of sound. To work in the media realm, visual information professionals should not overlook the power and pitfalls of typography. Design attracts a person’s attention. If done properly, it…
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If you are a website owner, your hosting provider has probably attempted to upsell you on securing your site. They likely use terms like SSL, SSL Certificate, HTTPS, but why do you need one of these? As a website owner you should always use a secure connection as one of the most necessary security features…
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Is there a phrase similar to, “Get off my lawn!” for when text talk and emojis infiltrate professional correspondence? If there is, I’d like to learn it. No, I’m not 85. Yes, I understand that we live in an ever-expanding online world of abbreviations, emojis, sticker packs, and buzzwords, which is great for social media…
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I began working in digital over ten years ago. Public Wi-Fi was just starting to catch on, and heavy flash-based websites were king. The iPhone had yet to be released and Facebook was still only available to college students. The internet was an exciting frontier, constantly evolving, changing and improving. And it still is. I…
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Google Analytics is one of the most popular website analysis tools for businesses of all sizes to get a better understanding of their digital customer activity. With a seemingly endless number of data segments to explore in this easy to use and free tool, it can be difficult to know where to start. Here are…
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Getting the word out about a new business can be challenging, especially when you’re on a budget. Luckily, in photography your work can be the best advertisement. Here are some ways to introduce potential clients to the work you do. 1. Maintain a social media presence. It goes without saying that, nowadays, a successful business…
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The first promotional product can be dated back to George Washington, during the election of 1789, when his supporters were given commemorative buttons to show they were voting for him. The originator of the swag industry though, was one Jasper Meek who convinced a shoe store to print print their logo on bags for local…
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You’ve finally decided to offer your amazing product for sale on your website! Congratulations! Whether you are selling company swag, delicious treats, or vacation getaways, one thing remains imperative, you MUST protect your customers and yourself from hackers, attackers and thieves. Adding an ecommerce capability is great for your business, but also opens your site…
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Social Media Marketing gives businesses a daily outlet to build their brand, interact with their customers, and spread the word of their products and services. In the information age it can be time-consuming to find pertinent info to share in a sea of pop culture memes, viral videos, and political rantings. Here are the top…
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The demand to come up with fresh and exciting ideas for social media each day can be a little taxing. Engaging your social media fan base is critical to audience growth and post reach. Here’s a short list of five fun ways to jazz up your brand’s social media feed. 1) Make Them Laugh Who…
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