For an interactive web designer, “the fold” is an infamous piece of digital jargon which has been the central focus of many creative briefs and design reviews. As we move into the future of online space, is the fold still relevant? The short answer: Sort of. What is “the fold”? The fold originated as a…
As a designer, I want you to be over the moon with the final product I create for you. I also want to build something that strengthens your business, engages your customers, and sets your brand apart. If I can do all of that while also making the design process productive, efficient, and enjoyable for…
I began working in digital over ten years ago. Public Wi-Fi was just starting to catch on, and heavy flash-based websites were king. The iPhone had yet to be released and Facebook was still only available to college students. The internet was an exciting frontier, constantly evolving, changing and improving. And it still is. I…
A beautiful, cutting-edge website is pointless if your audience doesn’t know how to use it. Interactive design is unique (and challenging) in the fact that it blends visual art with usability and human behavior. A good designer will deliver an eye pleasing piece of creative. A great designer will also make sure it’s easy and…