For an interactive web designer, “the fold” is an infamous piece of digital jargon which has been the central focus of many creative briefs and design reviews. As we move into the future of online space, is the fold still relevant? The short answer: Sort of. What is “the fold”? The fold originated as a…
I began working in digital over ten years ago. Public Wi-Fi was just starting to catch on, and heavy flash-based websites were king. The iPhone had yet to be released and Facebook was still only available to college students. The internet was an exciting frontier, constantly evolving, changing and improving. And it still is. I…
A beautiful, cutting-edge website is pointless if your audience doesn’t know how to use it. Interactive design is unique (and challenging) in the fact that it blends visual art with usability and human behavior. A good designer will deliver an eye pleasing piece of creative. A great designer will also make sure it’s easy and…
There are a lot of decisions business owners have to make about where to spend money and where to cut back. Sometimes it’s a good idea to ask someone you know to help you save a little money. Building your website is not one of those times. Having someone’s daughter/nephew/cousin build your website is almost…