Starting a business can be overwhelming and exciting all at the same time. One of the most important things on your never-ending to-do list is establishing your logo and brand. Choosing the right logo for your company is fundamental. It’s important to get it right the first time; rebranding is time-consuming and costly. Here are…
When I entered art school as a freshman, the college I attended was known as Moore College of Art. By the time I graduated, it had become Moore College of Art and Design. I remember in those early months a conversation with a fellow student who dismissed me as “not a real artist” after learning…
Every idea or communication starts out as a thought—a message that needs to be communicated to an end user or reader. As designers, it is our job to engage our audience through clear, enticing visual communication. When designing, it is imperative to decide what is the most important message or point you want to relay.…
I began working in digital over ten years ago. Public Wi-Fi was just starting to catch on, and heavy flash-based websites were king. The iPhone had yet to be released and Facebook was still only available to college students. The internet was an exciting frontier, constantly evolving, changing and improving. And it still is. I…
My Mac sits atop my now horizontal, collage drawing table located in my office. A digital replacement to my foundational, fine art years. Years where I actually held tools in my hands and applied the paint manually to a canvas or sketched directly onto heavyweight sketchpads. Though those tangible tools are still readily available to…
Graphic art can be a copycat industry. With over 13 years of design experience, I have found small businesses run the risk of looking dated very quickly when they want a style or logo color to match what is “HOT” for the moment. Last year’s shade of green will be the bell bottoms of the…