Tag Archives: brand tagline

Turn Your Employees Into Your Biggest Cheerleaders On Social Media

aJuxt Blog Posts, Lynsie Slachetka's PostsBy rebuild_admin May 25, 2021

Did you know that your employees can be your biggest brand asset? Happy employees talk positively about the work they are doing and about job opportunities at their place of employment. Research conducted by LinkedIn shows, on average, “your employees have a network that is 10 times larger than your company’s follower base.” As a…

The Value of a Brand Strapline: Making the Obvious, Clear

aJuxt Blog Posts, Ira Lieberman's PostsBy rebuild_admin July 6, 2017

Logos and visual identity systems generate brand recognition while reinforcing the character. A brand tagline can also be used to communicate the brand’s value proposition or its attributes and benefits. But with these elements fully-deployed, what if your audience still does not fully understand the basic business services of the brand? I recently worked with…