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Tag Archives: brand identity

Businessman sits while studying papers on the desktop. The papers contain pie charts and other charts/graphs

Have You Had Your Annual Media Check-up?

aJuxt Blog Posts, Ira Lieberman's PostsBy rebuild_adminDecember 1, 2021

Performing a media audit is a lot like going for an annual check-up with your doctor. You’re pretty sure that you’re healthy, but having an expert verify things can help catch major issues before they get bad or give you peace of mind if the check-up confirms that everything is alright. That’s why doing a…

10 Ways to PUMP Up Your Brand Online in 2016

aJuxt Blog Posts, Carrie Hellbusch's PostsBy rebuild_adminDecember 16, 2015

The year of 2016 is fast upon us and while we aren’t driving flying cars just yet, the way you market your brand is moving in a strong digital direction.  Not sure where to start when making your new year’s plan? Here are aJuxt top ten tips for marketing your brand in 2016! Purchase Hyper…

Company Logos: Rainbow background in a swirl design with text: "Color Wars"

Consistent Inconsistency: Company Logos & Color Selection in a Digital World

aJuxt Blog Posts, Ira Lieberman's PostsBy rebuild_adminApril 14, 2015

Company logos and visual identity systems are created to generate brand recognition while reinforcing the character of a brand. The expression of brand character is reflected in the color palette of the brand, which is codified in the style guide. That’s pretty much old school “Branding 101”. But whoa… brand color selection is not so…

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