Recently, a large part of the workforce was shifted to working from home. As a business owner, you may find that this is the perfect opportunity to evaluate your social media marketing opportunities. Before you start building your social media reach, a clean up is in order! Here are a few tasks that we recommend you complete before directing more traffic to your social media pages.
Task #1 Platform Housekeeping:
Firstly, check all of the platforms where you have accounts. Even if those accounts are not your most active platforms, it is always a good idea to check the fundamentals. Take a look at the information in the About Us and Contact Information sections to ensure your brand messaging is consistent across all platforms. Click on all the links, make sure the website you have listed goes to your business website. Don’t forget the accounts you do not participate in actively, they also warrant a clean up. At aJuxt, we advise businesses to check their social media accounts every quarter. This is also a good time to change your passwords and verify that all admins and editors are up to date.
Task #2 About Us Bios:
Double check your bios. Are your bios formatted properly and current with your brand goals? Update these bios with any new certifications or services and remove obsolete items. Hootsuite offers a great blog that provides in-depth advice on writing your bios and what types of hashtags, wording or characters are best for each platform. Our aJuxt Social Media Troupe is always available to answer any questions you may have as well.
Task #3 Graphics Check-in:
When was the last time you updated your profile picture and your cover photo? From a security perspective, we advise you change these photos at least every six months so that your accounts cannot be “spoofed” by hackers. We often change client cover photos for upcoming holidays or seasonal services. While in your photos, get rid of old photographs that may not be relevant to your brand anymore. This could include products you no longer carry, staff you no longer want to highlight or out-dated branded items. But leave events or holiday pics. These provide content and history for your company.
Task #4 Hashtag Evaluation:
How successful are your hashtags? Evaluate which hashtags are working for your business. This is a good time to check and make sure none of your hashtags are attached to unsavory trends or meanings. At aJuxt, we practice checking hashtags weekly. It is important to ensure that your clients are not searching your hashtag and finding photos or topics that do not represent your brand. There are great tools available to track and check your hashtags. aJuxt likes RiteTag for free use and Meltwater for more robust tracking. If you would like more information about how hashtags can grow your business, check out our blog How To Hashtag Like A Pro.
Task #5 Touch Base with Your Connections:
How up-to-date are your connections? On certain platforms, like LinkedIn and Facebook, employees and other businesses can be connected to your business pages. When employees leave a company, they don’t always remember to update their employer. Make sure everyone who says they work for you, does in fact do so. Ensure that their titles, bios, and links are up to date. It’s also important to check that all linked pages are appropriate. These connections represent your business, click on all the links and make sure these connections are supporting your brand. This rule also goes for business connections. Are vendors that you work with using social media? If so, time to make a new connection. If you already have these connections, ensure that those links still work. Make it a habit to interact and engage with their accounts, they may return the favor! Other great connections to check: industry influencers, industry peers and colleges, media and journalists for your industry, and local community organizations.
More people online means more opportunities for new customers to find your social media accounts. Make sure that when they do, they see the best you have to offer. If you have any questions or want more information, the aJuxt Social Media Troupe is here to help!
Written by Carrie Hellbusch || Social Media & Pinterest Specialist