Since 2014, I have been reading how voice commands will slowly start to transform keyword phrases and, in turn, how SEO professionals should shift their approach to keyword selection. (Forbes Article) In my previous post discussing selection of keywords, I touched on the growing importance of long-tail keywords and of user intent. Matching your webpage’s…
Google Analytics is one of the most popular website analysis tools for businesses of all sizes to get a better understanding of their digital customer activity. With a seemingly endless number of data segments to explore in this easy to use and free tool, it can be difficult to know where to start. Here are…
What’s the first thought that comes to mind when you hear “search engine optimization?” Up until recently, my answer would have been “keywords.” Lately, though, it’s a common theme across a variety of SEO articles that keywords are no longer the bread and butter of search rankings. That being said, keywords/queries are still an important…
It’s 2016 at last! While you’re drafting up resolutions for a new you, don’t forget to assess your website to make sure it can keep up with the constantly-changing world of search engine optimization. Not sure where to begin? After scouting dozens of articles, blog posts, videos and even research papers, we’ve compiled a list…
Scene: You’re a brand new business owner and you’ve built a website to support yours…a local bakery. You’ve worked really hard on it; there are pages about your business, its history, your staff, contact and order information. And the pages of cake flavors and designs would make anyone hungry. The website’s been live for several…