Starting a business can be overwhelming and exciting all at the same time. One of the most important things on your never-ending to-do list is establishing your logo and brand. Choosing the right logo for your company is fundamental. It’s important to get it right the first time; rebranding is time-consuming and costly. Here are…
Are you dreaming of breaking free of the cubicle farm and venturing into the world of business ownership? Whether you’re still in the dream stage or laying out a strategic plan, make sure you stop and spend a little extra time on your logo. This is often the very first impression clients will have of…
Company logos and visual identity systems are created to generate brand recognition while reinforcing the character of a brand. The expression of brand character is reflected in the color palette of the brand, which is codified in the style guide. That’s pretty much old school “Branding 101”. But whoa… brand color selection is not so…